Xersize Fits

Mark Small, MS. Health Education and Personal Trainer

Featured 04/2019

I guess it is best to start with the question that we are most often asked: “What makes your exercise and health training services superior to the others?”

Our success probably boils down to our philosophy of health, fitness, movement and living in this ever-changing world. Life and movement are magical. The human body is amazing in all that we can do and continue to do. Working from that premise, we design our sessions with the concept of physical fluidity; that exercise and movement are our expression and pathway to grow and learn about ourselves.

To translate that into a working model, “what makes us superior?” We aim to provide the best training available on all levels, so that our clients get the results that they are looking for. Moreover, intricately, we work to examine and discover “what works best for our client”, both short term and long term. We strive to be certain that the information that we are discussing, referencing and implementing is the best for our client at the time.

Personal training and health education are two fluid and dynamic schools of learning infused with and supported by the scientific community. With Xersize Fits, science guides the decisions that are made for each client. There is no “cookie-cutter” program that fits everyone. By remaining independent and research oriented, your ache, your pain, your “it hurts when I do this” comment is received and examined through the perspective of “what can we do to make your body operate more smoothly and as painlessly as possible, while obeying the tenets of science.” We rely on the up-to-date scientific literature, not the fads and the glossy ads.

So, “what’s makes us superior?”

As an independent health educator and personal training company, we provide service, care and interventions that work at getting you ready physically and mentally for today. We rely on a very strong science background and almost 30 years of experience that supports the directions and decisions we make. We are not afraid to modify and change the direction, to try something different if PLAN A is not working. We work with our clients to problem solve situations and design ways that help you succeed.

Our clients come to XERSIZE FITS for education, direction, and accountability. Our clients come to XERSIZE FITS to experience the development and implementation of a scientific and sound exercise and health program that will improve the quality of their life. Contact Mark at xerfits@aol.com.

They come for a new breath of life. At Xersize Fits, that is what we do to be Superior

StretchXperience

Functional Flexibility and Rehabilitation Clinic

Featured 03/2019

“Move better, feel better, perform better.” That is the motto of StretchXperience says Steve Mills, owner and founder of the functional flexibility and rehabilitation clinic that recently moved across Silver Spring Dr. into a beautiful new clinic space above Winkie’s after five years on Lake Drive.

Steve previously owned and operated several successful fitness studios in southern Wisconsin and northern Illinois. During that time, he recognized that clients were often in need of functional flexibility training that couldn’t be met by the current fitness and healthcare system. In 2013 Steve developed a whole-body flexibility program and trained up his practitioners to deliver effective, customized programs to clients, and thus StretchXperience was born! In the process he also developed several proprietary pieces of stabilizing equipment to improve the stretching experience for practitioners and clients.

Since its inception in 2013, StretchXperience has grown to an additional location in Winnetka, IL and has added new programs to meet the needs of their clients.

“The goal of StretchXperience is to provide quality functional flexibility training across a wide spectrum of clients. We have some something for everyone from people in injury recovery, to highly trained athletes.” says Steve.

StretchXperience’s programs focus on improving functional flexibility which they define as, “the ability of the body to easily and safely adapt to changing movement demands placed upon it.” Their philosophy is that functional flexibility training improves health and wellness by improving performance of daily activities, allowing people to maintain or increase their physical activity level, improve sport performance and realize the associated benefits of an active lifestyle.

“We focus our programs on functional flexibility to help bridge the gap between medical care such as Physical Therapy and exercising comfortably on your own.” says Dr. Susan Wilbanks, director of programming at StretchXperience.

“Over time we have expanded our programs to include physical rehabilitation when we saw clients getting stuck between injury recovery and returning to full function. We also recognize the importance of maintenance via corrective exercises and regular stretching, so we offer 30 and 45-minute maintenance programs which are very popular.”

StretchXperience’s practitioners are all trained in Physical Therapy or Athletic Training (Athletic Trainers are healthcare professionals who specialize in injury prevention and rehabilitation for active populations). Practitioners also go through 50+ hours of training in the StretchXperience method.

When asked what the future holds for StretchXperience, Steve and Susan say that new programs are in development for sport-specific training, and they will continue to make changes to existing programs to provide clients with the best possible care.

If you haven’t had a chance to visit StretchXperience, you can learn more on their website at www.stretchxperience.com. They would love to have the chance to meet you and learn how they can partner with you to reach your goals.

Thiet Jewelers

Built on Love, Family and Diamonds

Featured 02/2019

When asked how she chooses the jewels to put on display, Darcie Thiet responded, “I look for the things that I think are beautiful.” Thiet Jewelers have been open for 73 years, changing in appearance every few decades, and even once in location, but never in spirit. Erv and Pearl Thiet opened their jewelry store in 1940, and ever since the business has been family owned. Now on it’s third generation, Darcie and her two brothers, Drew and David, run the store. David, the goldsmith, resets stones and repairs jewelry, and Drew is a gemologist who selects only the best stones for their jewelry. Each sibling has their own area of expertise-Darcie calls herself the “jack of all trades” because she does most of the buying and display. It is clear by their unique skills that the Thiet family is perfectly taylored for the jewelry business.

It’s no surprise that the jewelry store has such a loyal and constantly growing client-base. Customers are usually recommended by a neighbor or friend to visit Thiet for a repair or simply because they “want to perk up their day with a new pair of earrings” due to a wide selection of pieces, as well as outstanding customer service. Their St. Christopher's, as well as their second-hand pieces are also in high demand and make amazing gifts. Thiet’s second-hand estate jewelry sets the store apart from others because each piece is “unique, old, and has been well loved.” Darcie stated somewhat dreamily that selling older pieces gives them “a chance to be recycled into a new life.”

Overall, the beautiful stones and great customer service make everyone feel at home as soon as they walk in the door at Thiet Jewelers. Customers who have been loyal to the store for generations, as well as first-time shoppers, are welcomed and encouraged to bring in pieces they find at estate sales, or any bracelet, ring, necklace, earring, or heirloom that needs a bit of sprucing up. If you haven’t had the chance to meet the Thiets or visit their store, you are missing out on a lovely business that sells unique, gorgeous jewelry. In February, the store will be celebrating its 74th anniversary with an anniversary sale for the ages, but Darcie, David, and Drew are always ready to welcome another client to the beautiful tradition that is Thiet Jewelers.

The Fox Bay Cinema & Grill

A Classic Theater

Featured 04/2018

Article written by: Kate Fetterley and Olivia Maillet, WFBHS Tower Times

“Classic”. When asked how he would describe the Fox Bay Cinema and
Grill, owner Roman Kelly answered with this simple word. The Cinema first made it’s Whitefish Bay debut in 1951, and ever since has become a local favorite for anyone looking to have a good time at the movies.

Seven months ago, Mr. Kelly found himself between jobs when a good friend suggested purchasing a nearby business for sale. Having lived in Wisconsin his whole life and in Milwaukee for the past 20 years, Roman has a deeper connection than most to the local community. From the beginning, it was clear
to him that the Fox Bay Cinema would be the perfect investment for him. Today, Roman finds himself learning something new about Whitefish Bay and his theater everyday, whether it be from the families that pass through his door or the movies that they come to watch.

In his mind, Mr. Kelly believes that Fox Bay is a great choice for any movie customer thanks to its traditional aspect and close proximity to all corners of Whitefish Bay, and many residents can agree. Roman and the Fox Bay Cinema staff also take pride in knowing many of the cinemas regular customers by only their orders and movie selections. The Fox Bay Cinema has movies that attract people of all ages and preferences. When it comes to picking them, Mr. Kelly states that he strives to “find the right [movie] to draw people in,” and so far in his ownership of the cinema, he has been successful and gained a greater understanding of the theater business.

In the future, Roman looks forward to improving the theater experience for all viewers while still keeping in touch with the unique character that has set the Fox Bay Cinema and Grill apart from the rest for the past six decades. If there were any changes to be made, movie-goers can expect to see some new menu items in the coming months. As of right now, Roman Kelly is focused on making the Fox Bay Cinema and Grill the best it has ever been.

Enliven

New Salon on the Block

Featured 03/2018

Enliven - New Salon on the Block
By Kate Fetterley and Olivia Maillet

Enliven is a new salon, boutique, spa, and art gallery. In it’s
short life, Enliven has already been the recipient of the Best New Business Award— presented to them by the Merchants of Whitefish Bay. Notably, the business also strives to “make every haircut a great job,” and treats their clients with as much care and respect as possible.

When they first met three years ago, Tracy Sterning and Jamie Lynn Fritsch had no idea that their friendship would one day blossom into a business. After working together for several years at a larger salon, the pair decided it was time to open their own salon. The choice to partner was an easy one, for the women already had a clear connection and dynamic relationship. Tracy initially discovered her love for skin care working at the makeup counter of a mall several years ago and has since begun a career in spa treatments. Jamie Lynn has traveled the world perfecting her techniques as a hair stylist and has an artistic eye.

From the start, Tracy and Jamie knew that their business would have to meet certain criteria. First and foremost, their business would have to be as good for the environment as it’s owners strive to be. To reduce waste, everything down to the leftover drops of hair color, is recycled. The hair color can be mixed to make renewable energy, and the wax used in the candles that Tracy makes herself comes from American farms—you can find them in the front of the store. Another crucial factor that Jamie and Tracy focused on when it came to creating Enliven was their art gallery. At first, artists from New York sent in their pieces to be sold, but soon the owners turned to local artists for their gallery. Today, they offer only local pieces, each one unique in it’s own way. Finally, the duo needed employees and found no better place to look than their old workplace. As they were searching for the perfect employees, they began to seek out people who shared their values of quality and sustainability and who are “ passionate about their work… know current trends, and are educated in styling and spa techniques.”

As for the location, Tracy reports that she and Jamie Lynn wanted to put their salon in a “community that cares”, and be able to give back to it. Jamie and Tracy have certainly been able to give back to the community and environment by offering high quality hair cuts, art, and spa needs while staying sustainable and local. To future clients, they want to say that they simply want everyone who comes through their doors to feel welcome and leave feeling good, and so far they seem to have been able to do just that.