Merchants of Whitefish Bay

Silver Spring Strong

Featured 06/2020

From the Merchants of Whitefish Bay, we are all tremendously grateful to the people serving on the frontlines of COVID-19 in essential services. This includes healthcare workers, first responders, grocery store clerks, gas station attendants, postal employees, delivery drivers, auto mechanics, and so many more. Not only are they ensuring we have essential care, supplies, and services, but they are often doing it while interacting with members of the public who could potentially make them ill.

This isn’t business as usual, it is a time of great stress and uncertainty. None of us could have foreseen the scenarios we are now facing together. We as the Merchants of WFB changed our logistics and did what we could to stay afloat and provide customers with the goods or services that they needed. We had to be creative in many circumstances.

Today, when you enter our businesses they will look different. Your safety and the safety of the employees. managers and staff are of the higher priority. We maybe wearing masks, we may ask that you wear a mask, new ways to shop in our stores and hand sanitizer as the first thing you may see, we are ready and eager to get back to some sense of normalcy. We have missed you and are ready to get back to serving you!

Thank you for your support with the purchase of 'Gift Cards' and products that were either picked up curbside or delivered to you. Your support has meant the world to us!
It is June 1st, 2020 the almost beginning of summer - we look forward to seeing you!

The Navy Knot

A family-run business, so everyone pitches in!

Featured 05/2020

The Navy Knot is so proud to belong to the Whitefish Bay Community. Since we opened our doors four years ago, we’ve aimed to bring WFB a fresh spin on the classic American lifestyle.

We are a family-run business, so everyone pitches in! In 2015, Lisa Kelly, owner and founder of the Navy Knot, noticed a void in the Milwaukee-area landscape for nautical and classic apparel and decor. While Lisa was preparing to launch The Navy Knot, her youngest daughter Riley graduated from college, moved home to Milwaukee, and stepped right into her role of store manager, social media guru, and buying assistant. Lisa’s oldest daughter Whitney lives in Chicago with her husband Matthew, and they help with marketing and photography remotely. Lisa’s husband Mike is the greatest handyman the girls could ask for...and you might even spot a few four-legged family members around the shop, too!

When Lisa and Riley search high and low to bring exciting new labels to Milwaukee. Many of these brands are popular on the East Coast and down South, including Vineyard Vines, Lilly Pulitzer, Gretchen Scott, Sail to Sable, and Jack Rogers. Chances are, you’ll fall in love with a new brand each time you visit!

We want to take this opportunity to thank Whitefish Bay and the surrounding communities for your loyalty and support over the past four years. We can’t wait to see your smiling faces again soon!

Burn Boot Camp Whitefish Bay

When you go through our doors you instantly become family!

Featured 04/2020

When you walk in the doors at Burn Boot Camp Whitefish Bay, you instantly become part of our family. From the Trainers and Gym Staff, to our Members, we aim to transform the fitness culture. Our mission statement says it all, “Our mission is to ignite global health transformation through empowering women to maximize the quality of their lives. We see to build confidence, happiness and disciplines that transcend fitness into a community of mentally, emotionally and physically strong women. We vow to educate, influence, and inspire every life we touch with knowledge in our heads, love in our hearts, strength in our bodies and passion in our souls.”

Anthony and Elizabeth Gibson opened the doors of Burn Boot Camp Whitefish Bay two months ago and are already feeling the love and support of this amazing community. Residents to Whitefish Bay, they hope to build a gym that is known as a community staple; a pillar of Whitefish Bay.

At Burn, our clients experience a high energy 45-minute session that is progressively challenging and never the same. Our complimentary Childwatch allows parents to focus on themselves so they can make their families better. Burn is uniquely different from other gyms in more ways than one. Our sessions are trained on our proprietary "floating floor" that is much like a gymnastics floor. With intensity and injury having correlation, the shock absorbing surface saves the joints of our active clients. Our clients gain universal access to all Burn Boot Camp facilities, and all facilities follow our Weekly and Daily Protocols to ensure there is no over-training of muscle groups if a client happens to attend a different facility.
While most gyms teach fitness and dieting, our 5-pillar philosophy, (mindset, nutrition, strength training, burst training and environment) is our formula to help our clients raise the standards for who they are and what they are capable of. Unlimited 45-minute workouts, complimentary Childwatch, personal training in a group setting, complimentary nutrition guidance and focus meetings, and a supportive community all come included in your membership.

Burn Boot Camp offers seven different camp times daily Monday through Friday and two different sessions on Saturdays. While it is a primarily women-only facility, there are multiple co-ed camps daily and Burn caters to all fitness levels. Camp times and specifications to co-ed and Childwatch offerings can be found on our website.

Located at 415 E Silver Spring Drive, Burn Boot Camp Whitefish Bay offers a TWO-WEEK free trial for new clients, which you can take advantage of by signing up on our website.

Arthur Murray Dance Center of Whitefish Bay

"We're not just a dance studio we are a community!"

Featured 03/2020

How do clients of the Arthur Murray Dance Center in Whitefish feel walking through our doors?
The most frequent answers are “Welcomed” and “Excited.”
Our mission is that everyone walks out the door with a bounce in their step and a smile on their face!

Have you ever been mesmerized by the beauty and elegance of great dancers?
Have you ever sat at your table at a wedding or club and watched as other couples spin, turn and laugh on the floor in what seems an effortless synchronicity of move-ment and rhythm?
Have you ever thought: “That looks like so much fun! I wish I could dance like that?”
You can! And the highly trained team of instructors at Arthur Murray Dance Center in Whitefish Bay can help make your dream a reality!

Arthur Murray Dance Center in Whitefish Bay isn’t only a dance studio, it’s a communi-ty. It can become your new home away from home. If you’re looking for a place that has great dancing, amazing community, a caring team and loads of fun, come visit us at Arthur Murray Whitefish Bay. Our clients come to dance, but they discover so much more.
Come and see for yourself!

The Arthur Murray organization has been teaching people to dance for more than a century. With a family of more than 270 studios in 27 countries, we are the largest and longest standing teachers of ballroom and social dance in the world. Each Arthur Mur-ray professional constantly strives for excellence, undergoing training in not just danc-ing, but in teaching and customer service.

Every studio is independently owned and operated, which gives each a unique style and personality. At our Whitefish Bay location, we strive to create a fun and friendly experience. It is a place where anyone can come and learn to dance in an elegant, comfortable and supportive environment, no matter what their skill level, physical abil-ity or age.

Although the Arthur Murray Dance Center in Whitefish Bay was opened not quite a year ago, it has been more than seven years in-the-making. Starting in 2013 we searched for an ideal location to bring the Arthur Murray experience to Milwaukee’s North Shore. In 2018, we found that perfect spot. After months of diligent design and extreme renovations, that simple space has been transformed into one of the most el-egant and charming dance studios you will find anywhere on the planet.

The four owners and franchisees, Ying Cheng, Zach Rosen, Chialing Chang and Bry-an Stewart, are some of the top performers in the Arthur Murray world. With a com-bined 71 years in ballroom and social dance experience, they have come together with the singular goal of creating a truly satisfying and unique dance experience for Whitefish Bay and the surrounding communities.

Bryan Stewart and Chaling Chang have lived and breathed ballroom dancing together for 24 years. They met in Ballroom Dancing 101 in college and were instantly addict-ed. They competed as amateurs for the next five years and traveled around the country learning everything from Ballroom to Salsa to Argentine Tango. After graduating, they began their professional dance careers at the Arthur Murray Dance Studios in Chi-cagoland in 2001. For the next eight years they competed professionally in the Ameri-can Smooth category. As instructors, and later as managers, they both found them-selves on many of Arthur Murray International’s Top 20 Performers lists, out of thou-sands of instructors and executives worldwide. With Ying Cheng as their first instructor, Bryan and Chialing opened the Arthur Murray Dance Center of Lincolnshire in 2009. Since then, with Ying and Zach’s help, the Lincolnshire studio has become a Top 5 school out of the 270 Arthur Murray Studios around the world.

In 2010, Bryan and Chia-ling welcomed their daughter, Viola, to the Arthur Murray fam-ily. Now nearly 10 years old, Viola spends her days loving school, playing with the chess club, and dancing her heart out at the studios. With three ballroom competitions under her belt and multiple other dance events and performances, she is a perfect ex-ample of how ballroom dancing can help to shape children in positive ways. Taking lessons with all of the instructors and performing consistently has built a level of confi-dence and maturity rarely found in children her age. When she was six years old, Chialing asked her what her family’s last name was, and she replied “Arthur Murray!”

Ying Cheng stared her dancing as a competitive student at the Arthur Murray Studio in downtown Chicago. As she finished her degree in fashion design at the Chicago Art Institute, she spent most of her free time dancing. Passionate about helping people through dancing, she began teaching professionally in Lincolnshire in 2009. Loved by all of the students, and revered by instructors, she was a symbol of excellence in all things Arthur Murray. For the next 10 years she achieved many honors, including mul-tiple appearances on Arthur Murray’s Top 20 lists as both instructor and manager, and making the “All Stars” team five years running. She eventually became Arthur Murray Lincolnshire’s Manager/Team Leader, and helped lead the studio to its highest achievements.

Zach Rosen, after graduating from the University of Illinois with a degree in account-ing, started as a student in 2011, but quickly transitioned to instructor. His background as a competitive Jr. Olympics Gymnast combined with his passion and talent for tech-nique and nuance propelled him quickly in his dancing. As he progressed, Zach and Ying began competing together professionally in 2013. After years of hard work and dedication, they became staple finalists in the Open Professional division of American Rhythm. They were married in October of 2018, and soon welcomed Violet, their own adorable future dancer, into the Arthur Murray family in August of 2019.

Having recently become Whitefish Bay residents, Ying and Zach have fallen in love with the Whitefish Bay community. With Ying as acting Team Leader and Zach as act-ing Dance Director, every student experiences spectacular service, not just from our talented and friendly staff of instructors, but from all four owners on a regular basis.

So, this story of love and dancing that started so many year ago dances on. Every year brings new blessings, new challenges and new learning experiences for Zach, Ying, Bryan and Chia-ling. They are thankful every day for how fortunate they are; to have met each other, to have become a family within a family at Arthur Murrays, to meet and train amazing instructors and to have the privilege of changing lives through dancing every day in Whitefish Bay. Come and see for yourself how dancing changes lives!

Arthur Murray Dance Center of Whitefish Bay

“We’re not just a dance studio. We are a community.”

Featured 03/2020

How do clients of the Arthur Murray Dance Center in Whitefish Bay feel when they walk through the door? The most frequent answers we get are “Excited” and “Welcomed”. When we see clients walk out with a bounce in their step and a smile on their face, we know we’ve accomplished our goal.

Have you ever been mesmerized by the beauty and elegance of great dancers? Have you ever been sitting on the sidelines at a wedding or a club and watched as others spun, turned and laughed on the floor? Have you thought “That looks like fun! I wish I could dance like that!” Well guess what? YOU CAN! And our team of instructors at Arthur Murray Dance Center in Whitefish Bay can help make it happen! Weather learning for a wedding, a fundraiser, or just for fun; we strive to make everyone’s time at Arthur Murray Whitefish Bay an exciting and unforgettable experience.

Arthur Murray Dance Center in Whitefish Bay isn’t only a dance studio, it’s a family. For many, it becomes a home away from home. Expert dance instruction, warm community, caring instructors and weekly dance parties are just a few reasons you should come and see for yourself what the Arthur Murray Experience is all about. Our clients come to dance, but they discover so much more.

The Arthur Murray organization has been teaching people to dance for more than a century. With a family of more than 270 studios in 27 countries, we are the largest and longest standing ballroom and social dance organization in the world. We strive for excellence; constantly developing and improving our dance syllabus, our teaching techniques and our business practices. Our Arthur Murray instructors undergo rigorous training in dancing, teaching and customer service, bringing you the best possible learning experience.

Though we are all Arthur Murray, every studio is independently owned and operated, which gives each one its own unique style and personality. At our Whitefish Bay location, we strive to offer the best possible instruction in a fun and friendly atmosphere. Everyone is welcome to learn in an elegant, comfortable and supportive environment; no matter what their skill level, age, or physical ability.

Although the studio has only been opened for one year, it has been more than seven years in-the-making. Since 2013 we’d searched for an ideal location to bring the Arthur Murray experience to Milwaukee’s North Shore. In 2018, we found that perfect spot. After months of careful design and extreme renovations, that simple space has been transformed into one of the most elegant and charming dance studios found anywhere on the planet. Given the elegant décor and comfortable ambiance, it is also a perfect spot for special events such as family parties, photo shoots, engagement parties and team building events.

The Whitefish Bay studio is a collaboration of four of Arthur Murray's top performers: Ying Cheng, Zach Rosen, Chialing Chang and Bryan Stewart. With a combined 71 years in ballroom and social dance experience, they have come together with the singular goal of creating a truly satisfying and unique dance experience for the citizens of Whitefish Bay and surrounding communities.

Bryan Stewart and Chaling Chang have lived and breathed ballroom dancing together for 24 years. They met in Ballroom Dancing 101 at Southern Illinois University, and were instantly addicted. They competed as amateurs for the next five years and traveled around the country learning everything from Ballroom to Salsa to Argentine Tango. After graduating in 2001, they began their professional dance careers at the Arthur Murray Dance Studios in Chicagoland. For the next eight years they competed professionally in the American Smooth category. Out of thousands of instructors and executives worldwide, they both consistently made Arthur Murray International’s Top 20 Performers lists. In 2009, they opened the Arthur Murray Dance Center of Lincolnshire. With Ying and Zach’s help, the Lincolnshire studio became a Top 5 school out of 270 Arthur Murray Studios around the world.

In 2010, Bryan and Chia-ling welcomed their daughter, Viola, to the Arthur Murray family. Now nearly 10 years old, Viola spends her days loving school, playing with the chess club, and dancing her heart out at the studios. With three ballroom competitions under her belt and multiple other dance events and performances, she is a perfect example of how ballroom dancing can help shape children in positive ways. Her dancing experiences have built a level of confidence and maturity rarely found in children her age. When she was six years old, Chialing once asked her what her family’s last name was. She quickly replied “Arthur Murray!”.

Ying Cheng stared her dance career as a competitive student at the Arthur Murray Studio in downtown Chicago. As she finished her degree in fashion design at the Chicago Art Institute, she spent most of her free time dancing. Passionate about helping people through dance, she began teaching professionally in Lincolnshire in 2009. Loved by students and revered by instructors, she was a symbol of excellence in all things Arthur Murray. For the next 10 years she achieved many honors, including regular appearances on Arthur Murray’s Top 20 lists and making the Arthur Murray “All Stars” team five times. She eventually became Arthur Murray Lincolnshire’s Team Leader, helping lead the studio to some of its highest achievements.

Zach Rosen, after graduating from the University of Illinois with a degree in accounting, started as a student in 2011, but quickly transitioned to an instructor. His background as a competitive Jr. Olympics Gymnast, combined with his passion and talent for technique and nuance, propelled him quickly in his dancing. Zach and Ying began competing together professionally in 2013. After years of hard work and dedication, they became staple finalists in the Open Professional division of American Rhythm. They were married in October of 2018, and soon welcomed Violet, their own adorable future dancer, into the Arthur Murray family in August of 2019.

Having recently become Whitefish Bay residents, Ying and Zach have fallen in love with their new community. They’ve experienced warm welcomes and ample support from every resident they’ve met, and they are honored to be part of the Merchants of Whitefish Bay. With this dynamic and caring couple in the studio, every student experiences spectacular service on every visit, from staff and owners alike.

We are so happy to share and continue this story of love and dancing that started so many years ago. Every day brings new blessings, new challenges and new learning experiences for us all. We are so thankful for the opportunity to change people’s lives through dancing, and for the family and community we’ve found here in Whitefish Bay. Come and see for yourself how dancing can change your life!

Enliven

Salon - Spa - Boutique

Featured 02/2020

Enliven is a full-service salon and spa at its core, but it is so much more than that. Enliven is a unique concept in the Whitefish Bay community. When Jamie Lynn started Enliven, she really wanted to bring something new to the community that the residents would find engaging and different. Enliven was conceptualized as a multifaceted salon and spa with an attached art gallery and boutique. The truly unique approach at Enliven is that we are a collection of small businesses all operating under one roof. What this means is that while collectively we are a salon and spa, individually we are ten micro salons divided into suites. This allows us to offer the fullest range of services! Whether it's one of our seven hair stylists, two estheticians, our massage therapist, or our manicurist, you are sure to find the right fit for you at enliven from a service perspective. And, if that isn't what you are looking for, we have the most unique boutique and gallery for your perusal as well.


Perhaps one of the more interesting aspects of what we do at Enliven is our commitment to a self-sustaining model. Did you know that we have our own made-in-house line of nail and skin care products that we use in services, or that currently we are developing our very own line of hair products for services and home use as well? We are using only the most carefully sourced natural ingredients in our products, and we take pride in the level of performance that we have been able to achieve. It's so much better when you know that what you put on your skin and hair is healthful. Our in house product lines are just one of the many ways that we are able to take small business to another level. Currently, we are working on ways of taking sustainability to new heights. One of the more unique initiatives that we are taking right now is starting a tea garden, which will come from our very own hanging garden. We are planning to use this garden to provide tea for clients, and it will be fully made-in-house. It will start with our own composting efforts, in which we will be using everything that we use for services including bottles, hair, and other paper product substitutes. We only carry outside product lines like Kevin Murphy that are fully recyclable and compostable for this reason. We aim to be our community's pioneer as a fully recyclable and sustainable salon and spa. Who wouldn't want to try that out?


Lead by Jamie Lynn, and supported by our ten small entrepreneurial small business owners, our goal at Enliven is not only to provide a superior salon and spa experience, but also to get involved in our vibrant community. We have therefore created a storefront that features a rotating selection of products from local artists and artisans, and the salon and spa also incorporates smaller production lines into its service offerings. We take great pride in curating our gallery with artists from our local area, thereby supporting small business in Milwaukee and our surrounding communities. We love to really connect with our guests, and support their interests as well, and this is why we open our doors during our off hours for community service, and also provide our space for our clients to host events. We believe that by doing little things like this, we can all contribute to the energy of our community. Enliven really is a special place that has to be seen to really understand the magic and possibility that it houses. So, if you have not yet stopped, or have not been in a while, come check us out, we guarantee we have something for you.

Website/booking: enlivenwhitefishbay.com
Phone Number: 414.763.5413

Service providers & contact info:

JAMIE LYNN FRITSCH | RENEWAL BY JAMIE LYNN | 608.333.3366,MEGHAN EK | MOE | 262.443.7922, KARRI FINCO | HAIR BY KARRI ELLEN | 262.384.0808, JAMES KADDATZ | ST JAMES PLACE | 414.271.3134, BECKY VOLTOLINA | HAIR BY BECKY | , 262.794.2813, JESSICA BRADWAY | MASSAGE | 414.758.4643, MINDIE FEIST | ETE ESTHETICS | 262.271.1324, TAMMY AUSTRUP | SPRUCE SPA | 262.327.4403, MELANIE GILMORE | HAIR BY MELANIE | 414.617.3770307, K A T H Y A L B R I G H T | THE STYLIST. | 4 1 4.5 1 0.4 3 2 8, NATHAN RADER | ABSURD NAIL SHOP | 307.264.9785

Beyond Full Spectrum

Teaching people how to Live Beyond Full Spectrum

Featured 01/2020

Beyond Full SpectrumTM was started because we believe in the potential of holistic options and presenting them to everyday people in a clean, comfortable, no pressure environment where the #1 goal is education.

The co-founders, Aleks Gerasyuta and Michelle La Count have varied backgrounds, but share this common purpose.
Aleks, who immigrated to the United States in his early teens, came from a family of doctors who had used both modern and holistic techniques in their practices, which influenced his views greatly. When he heard some of the amazing testimonials from people who were trying CBD and industrial hemp extracts shortly after CBD was made legally available in Wisconsin, he knew this was something he wanted to be a part of and began looking into opening a retail location. Aleks has always enjoyed working with patrons and gets a real sense of personal satisfaction when a customer tells him about their experiences and shares a success story.
Michelle’s first husband, Vince, was diagnosed with a grade IV malignant brain tumor in 2006 and died that same year - less than six months after they were married. He was 26. Her only regret came during the last two weeks of his life, when, in order to keep him comfortable, he had to be dosed with ever-increasing amounts of morphine. She had to be away for a short while one day and missed the last time he opened his eyes. Had CBD been legal at that time, she still wonders if that could have been used to control the pain and still allow him to remain lucid. Even if it had only meant he’d have opened his eyes one more time before the end. The fact that she was not allowed to find out because in 2006 CBD and industrial hemp remained illegal in the United States was what motivated her to open Beyond Full SpectrumTM with Aleks once it became an option in 2018. People deserve every option and to make their own choices, at least that’s how she feels.

Both Aleks and Michelle share a common vision – and that is to build a business based on honesty, integrity, and education. Industrial hemp and CBD are still in their infancy, but as pioneers in a rapidly changing industry, they hope to be part of the evolution of CBD and industrial hemp products, making well-formulated products available to everyday people, meeting everyday challenges in an environment that is warm and inviting. Bottom line, they want to teach people how to Live Beyond Full SpectrumTM!

Schwanke-Kasten Jewelers

Since 1899

Featured 12/2019

Schwanke-Kasten Jewelers has been Milwaukee’s leading jewelry store in Southeastern Wisconsin since 1899. As a proud Whitefish Bay business for over 60+ years, we have enjoyed serving generations of families and friends from the neighborhood and surrounding areas as they commemorate life’s special occasions.

Throughout the 120+ years we have been in business, we have sold everything from Faberge to sterling silverware sets for the U.S.S. Wisconsin Silver Carnation. You can trust in our collective knowledge of quality, style and value of our jewelry and fine-timepieces that we currently carry in our store.

Being a proud fourth-generation family owned and operated business, we understand the importance of marking these special moments with jewelry that is as unique and beautiful as these events. Whether that be a St. Christopher medal for a child getting their driver’s license, a fine timepiece to celebrate a promotion or a beautiful piece of jewelry to mark another year around the sun with that special someone. Additionally, we have had the privileged of servicing family heirloom jewelry and watches as they are passed down through the generations. We pride ourselves on our commitment to service and want you to be able to wear and enjoy them as if they were purchased yesterday. To support this commitment, we have a full-time watchmaker, a Rolex authorized service center, a full-time goldsmith, an engraver, gemologist and an appraiser to service your many jewelry needs.

Stop by our Silver Spring location or shop online, and never settle for ordinary.

High Brow Boutique

SETTING THE STANDARD OF EXCELLENCE IN ESTHETICS

Featured 11/2019

High Brow Boutique sets the standard of excellence in esthetics! This award-winning boutique recently expanded, doubling its space and expanding their staff!
With prestigious awards from Milwaukee Magazine and WISN A-List as Milwaukee’s Best Esthetician as well as Best Facial and Best Wax, High Brow knew it was time to raise the bar for 2020! Stefanie Corbett, owner of High Brow says, “We’ve added so many new amazing services and products that we’re proud to stand behind. We can’t wait for our community to experience all that we offer now and in the coming new year! With nearly 10 years in Whitefish Bay, we’re always looking for the next big treatment for our clients. We never stop growing or learning!”

“At High Brow, our values go beyond offering the best services and product around. We’re a family and we consider our community and clients family too! We firmly believe in giving back and supporting our community in every way we can, paying it forward as often as possible. We love to donate our time and love to support Whitefish Bay and Milwaukee throughout the year.

When choosing High Brow you not only make yourself a priority but you make your community a priority too.

Refresh Aesthetic Center

Skin * Essentials * Store

Featured 10/2019

Merchants of Whitefish Bay Business Focus: ReFresh Aesthetic Center™

ReFresh Aesthetic Center™ is a tranquil destination nestled in Whitefish Bay, where the synergy of expertise, artistry, and science offer clients the ultimate in rejuvenation.

In December of 2010, when Dawn Sagrillo was faced with a ‘fork in the road’ decision about the future of her aesthetic nursing career, she decided to follow her heart and passion and take a step of faith. She founded ReFresh Aesthetic Center™ in April of 2011, with the support and dedication of a small team of six, including her husband and general manager, Jon. All of these team members remain part of the ReFresh family today.

Dawn Sagrillo’s synergy of aesthetic knowledge, more than 25 years of experience, and passion for her clients led her to growing ReFresh Aesthetic Center™ and its team of 20, to what it is today. In. fact, most of the ReFresh team reside in Whitefish Bay and the Northshore area. Dawn and Jon believe in supporting small businesses and have remained an active part of The Merchants of Whitefish Bay for over eight years. They also value the importance of giving back through ongoing support of both local and international charities, non-profit organizations and local school fundraising events.
Dawn and her aesthetic team believe a gentle touch, attention to detail, and aesthetic eye are essential to providing beautiful and natural results. Their practice name is rooted in Dawn’s philosophy of care: simply giving women and men a ReFreshed look and feel. Understanding the blending of art and science in facial aesthetics has given ReFresh Aesthetic Center™ a reputation that is known and respected locally and nationally, by both their clients and peers.
“The ReFresh Aesthetic Center™ mission is simple. Our clinical team aims to provide individualized, safe, and superior client outcomes in non-surgical aesthetics.”

This drive for excellence motivates the ReFresh team in everything they do, from injectables and lasers to body sculpting and clinical skin care. Each aspect of their practice—from the providers, aesthetic team, administrative team, and management team—work collaboratively

Breadsmith of Whitefish Bay

Hand Made. Hearth Baked.

Featured 09/2019

Four simple ingredients – flour, water, salt and yeast.
When combined together and shaped by hand using time-honored techniques, and baked in an Italian hearth stone oven, these simple ingredients are transformed into a true work of art!
Nestled in the heart of downtown Whitefish Bay, Breadsmith offers a wide assortment of made from scratch artisan breads and sweets. Each of the neighborhood bakery’s fresh from the oven loaves, rolls and buns feature only the highest quality ingredients, without additives or preservatives. Breadsmith’s flour is specially milled for the bakery and is ideal for artisan bread making.
Breadsmith specializes in crusty, European-style loaves such as French, Rustic Italian and Ciabatta as well as a wide range of specialty and dessert breads made from your favorite herbs, spices, fruits, and nuts. Its locally customized menu features more than a dozen different breads each day, with classics such as Sourdough, Traditional Rye and 100% Whole Wheat offered along with a wide array of flavorful coffee cakes, muffins, cookies and scones.
For more than 20 years, Breadsmith of Whitefish Bay has actively supported the community it serves. At the end of each day, the bakery’s unsold bread is donated to local non-profit organizations and soup kitchens to benefit those in need. Breadsmith also supports local schools, churches and other organizations with community fundraisers and special events.
Breadsmith bakeries can currently be found in 17 states, but the company proudly considers Whitefish Bay its home. Its franchising office is located across the street on Silver Spring Drive in the Berkeley Building, and new franchise owners spend significant time in Whitefish Bay learning traditional artisan bread making techniques.
See for yourself why Breadsmith is so special. Stop in to enjoy the sights, sounds and oh-so-memorable smells of an active neighborhood bakery, while enjoying a complimentary sample of that day’s featured breads. You’re also encouraged to join the bakery’s email club to receive exclusive offers, monthly updates and special recipes.

Boutique Photographer

Photographing People at Work, Play & in Love

Featured 08/2019

Linda is a photographer people seek out when looking for that extra something special in their photographs. She excelled early in her career capturing people in a candid way, thriving on the positive energy around her. Her art school years contributed to her sense of composition and craftsmanship. As a second-generation photographer, Linda loved to watch her father work in the darkroom growing up. Early in the film era, she hand-processed black and white film and fine art prints. Since 1991, Linda has solidified her place in the wedding photography business, with a reputation as one of the most sought after in the region. Technology has changed quite a bit since the film era, and Linda is always on top of the latest advances in image quality, possibilities of tethered capture and digital fine art printing.

What makes her photographer's lifestyle so rewarding is the knowledge you’re not only providing something special, you’re there for a very special reason! Every time she goes to work there is an important occasion and Linda never loses sight of the appreciation her role plays. She recently photographed a 50th wedding anniversary of a couple who had no professional photos from their actual wedding day. As a gift to the couple, their daughter gave them photography for their anniversary party. Linda’s business is filled with stories of giving not only a product but an experience to people. She brings this energy to the photoshoot too; Even with some of her most reluctant subjects, Linda is able to find great expressions by making the experience a positive one.

Whitefish Bay has been home to Boutique Photographer's studio for eight years on the second floor of the Winkie’s building perched over Silver Spring Dr. This community has been a family and business hub where Linda has less than a five-minute walking commute. There is also the daily occurrence of running into many clients in the neighborhood, some of whose weddings she photographed over twenty years ago.

Residences of Whitefish Bay can see her work as a monthly photography contributor to the Bay Leaves magazine. Linda has held this role for over seven years and enjoys the new adventure each month’s feature family brings. Some of the families have never experienced professional photography before and it can be a great opportunity to make some new friends in the neighborhood!

Commercial and editorial photography has been the largest area of growth for Linda’s business. After a long career of helping real people feel comfortable in front of the camera and an ambitious commitment to professional techniques and lighting, Linda’s hit her stride putting those skills together for magazine quality branding photography. Amongst her Milwaukee clients, Linda photographs several local businesses including Barden Orthodontics, Knifey subscription knife service, WFA Asset Management, Essam Elsafy Team, Trouble & Son’s Pizzeria, Refresh Aesthetic Center as well as several individual professionals headshots and brand images like Andrea and Tony Murdock of Murdock Law, and Carrie Lucke of For What it’s Worth LLC.

Milwaukee Magazine has also selected Linda for the last three years as their photographer for their Faces of Milwaukee issues. Linda photographed businesses, the tops in their fields, with forty plus full-page images published in the magazine. Linda built growing relationships with some of the Faces of Milwaukee that are Whitefish Bay businesses including Fringe Home Furnishings, and the Keller Williams - Stalle Group.

If you’d like to contact Linda, she can be reached at www.boutiquephotographer.com

Stalle' Realty Group of Keller Williams

A Family Affair - how a love of family blossomed into Milwaukee's premier real estate group.

Featured 07/2019

As Seen In O, The Oprah Magazine, Entrepreneur & Fortune
A FAMILY AFFAIR
How a love of family blossomed into Milwaukee’s premier real estate group.

In 2013, top-earning Milwaukee Realtor® Maureen Stallé was at a crossroads. She could keep doing what she’d been doing, brilliantly, for the past 15 years: bringing people and homes together in some of Cream City’s most desirable neighborhoods. Or she could take a leap of faith, leave the company she’d been with for years, and start something new, fresh, and uniquely Stallé.

“I wanted to work with my family,” Stallé recalls today, “but more than that, I was looking for an opportunity to make a bigger impact. I grew up in an awesome household with 13 siblings. Our parents expected a lot from us, and we’re all pretty driven. I had a feeling that working together we could create something incredible.”
Stallé, her husband, Rick Stallé, her son, Will Stallé, and her sister, Martha Olla, set up shop at the dining room table, started making calls, and made the change to bring Keller Williams Realty to Milwaukee.

Fast-forward to 2019 and Keller Williams Realty boasts five offices throughout the Milwaukee area and is the fastest-growing real estate company in the city. What Stallé envisioned as a streamlined, “boutique” family business is now 300 agents strong and growing. In addition to growing and running the Keller Williams brokerage in Milwaukee, she and her sister have a successful sales team, The Stallé Realty Group. The team, with Keller Williams, specializes in high-end homes along Milwaukee’s magnificent North Shore, luxe Lake Country properties, and homes in every price range throughout the area.

EXCEPTIONAL SERVICE
The Stallé Realty Group is at the forefront of the industry, widely renowned for a deep and nuanced knowledge of this city and surrounding areas, expert negotiating skills, and for getting clients settled in their new homes quickly. There’s no substitute for feet-on-ground experience; over many years of successful transactions, Stallé agents have perfected the systems and strategies necessary to guide buyers and sellers carefully through their real estate journey. Sales in 2018 totaled $60 million.
From the very first meeting with a client to the signing of the last form and the handing over of keys, Stallé Realtors® are trained to listen closely and carefully to their clients’ wishes and concerns and to stay one step ahead of their needs. Attention to detail is unparalleled, as is a spirit of respect and caring.

A DREAM, REALIZED
Today, Stallé has eight family members working with her at the Keller Williams brokerage in Milwaukee.
“I knew it would be fun to work together,” says Stallé, “but the fact that so many of us are related has turned out to be a huge part of our success. Instead of being competitive, everybody’s on board for each other, working together. This might be a different style of business, but it works for us—and for our clients, too.”
“Buying and selling real estate can be enormously stressful. Many of our clients are moving to this area for the first time and need someone to guide them to the perfect home. My family and I are lifelong residents of Milwaukee. We know every neighborhood—the schools, the history, the character. Helping our clients fall in love with this gem of a city is an honor and a passion.”
—Maureen Stallé, Founder Stallé Realty Group

Yellow Wood

Ensuring your comfortable adventure. Elevating your everyday.

Featured 06/2019

Yellow Wood
By: Sarah Kohen
Something amazing just happened. A lovely couple walks into a store and the woman is on a hunt for a waterproof item for an upcoming trip to the UK. The store owner carefully listens to what she’d like out of her garment. After trying on four different pieces, she’s impressed, but unsure which, among her favorites, is the right fit. The shop owner suggests, “Why not buy the piece on your trip? There’s something magical about creating that memory.” The couple looks at each other – perhaps a bit taken aback that he suggested making their purchase outside of the confines of the store’s four walls – and agrees that’s a great idea, but they’re one for preparedness. The three deliberate just a little bit longer and the woman proudly selects a beautiful jacket after learning that she can purchase jacket accessories at the brand’s flagship store on their holiday.

Hello, our name is Yellow Wood.

This is what we’re all about. Ensuring your comfortable adventure. Elevating your everyday.

We’re locally-owned and deeply passionate about adventure, the environment, our community and happiness. For us, the shop – and we use that diction carefully - itself is secondary. Our primary goal is to further strengthen the fabric of our vibrant and gorgeous community. The shop is simply a channel through which we can bring together like minds, curious minds, open minds, adventurous minds, neighbors, travelers and the like. We love being a place where friends drop in with their dogs, first dates are experienced for area (elementary school) students, young enthusiasts and gear geeks come for an education – or a first job – and memories are made.

Intrinsic in our culture is the desire to provide superior service and sustainably-produced, socially-conscious, high-quality, high-value, unique products that aren’t built just the for once-in-a-lifetime vacations, the virtuous journey or the adrenaline-inducing adventure trip, but for comfortably walking your dog around the block in sub-zero temperatures, for enjoying a romantic stroll through our County’s Emerald Necklace or for lounging by the fire at home with good conversation and great friends.

When you reach two roads diverged in a yellow wood, take the one less traveled. We’ll be alongside you for the journey.

Fringe Home Furnishings

Our Passion is Design. Our Goal is Happy Customers

Featured 05/2019

HOME FURNISHINGS
We want to make sure you find exactly what you’re looking for at a price that works within your budget. Customization in fabric or leather, size and comfort are our specialty. Well help you select furniture that fits your taste and your lifestyle.

HOME DÉCOR AND ACCENTS
Luxury is in the details! Fringe offers distinctive pieces not found in other stores. If you don’t see it in the store, we will search further to find that perfect piece for your lifestyle.

DESIGN SERVICE AND CONSULTATION
We will assist with space planning, paint color, area rug and accessory selection. Purchase furniture at Fringe and consultations becomes complimentary.

CUSTOM WINDOW TREATMENTS AND REUPHOLOSTRY
Custom doesn’t have to be at a custom price! Our in-store design center allows us to work closely with you in selecting the type of treatment that works perfectly in your space. Together we’ll select fabrics and finishes for draperies, shades or blinds that fit your style and needs. From there, our local workroom provides hassle free measurements, fabrication and installation.

AREA RUGS
We offer hundreds of samples you can actually touch and feel. Additional designs, colors and sizes are also available for you to see before you order, allowing you to make a confident decision.

BEDDING
Create a bedroom of your dreams! Refresh your room quickly by selecting from one of our many unique bedding sets or choose to go custom.

GIFT CARDS
Our gift cards are available in any amount and allows that lucky person to choose something that they love and that works perfect with their décor.

While purchasing furniture, our design consultation fees are complimentary.*. If you feel you need design consulting outside the scope of purchasing furniture, we’re happy to accommodate you at an hourly rate.**. Also, if after our presentation you feel suited to purchase elsewhere, we will have kept track of our hours to bill accordingly. Check with your designer for the current rate.

*extensive planning, paint selections and/or design layouts for multiple room or home may incur a design fee.
**for example, if you’re shopping elsewhere, we will be happy to lend our opinion applying our hourly rate. A one hour minimum applies to each consultation.

Follow Us: facebook.com/fringeMKE and pinterest.com/fringehome

Xersize Fits

Mark Small, MS. Health Education and Personal Trainer

Featured 04/2019

I guess it is best to start with the question that we are most often asked: “What makes your exercise and health training services superior to the others?”

Our success probably boils down to our philosophy of health, fitness, movement and living in this ever-changing world. Life and movement are magical. The human body is amazing in all that we can do and continue to do. Working from that premise, we design our sessions with the concept of physical fluidity; that exercise and movement are our expression and pathway to grow and learn about ourselves.

To translate that into a working model, “what makes us superior?” We aim to provide the best training available on all levels, so that our clients get the results that they are looking for. Moreover, intricately, we work to examine and discover “what works best for our client”, both short term and long term. We strive to be certain that the information that we are discussing, referencing and implementing is the best for our client at the time.

Personal training and health education are two fluid and dynamic schools of learning infused with and supported by the scientific community. With Xersize Fits, science guides the decisions that are made for each client. There is no “cookie-cutter” program that fits everyone. By remaining independent and research oriented, your ache, your pain, your “it hurts when I do this” comment is received and examined through the perspective of “what can we do to make your body operate more smoothly and as painlessly as possible, while obeying the tenets of science.” We rely on the up-to-date scientific literature, not the fads and the glossy ads.

So, “what makes us superior?”

As an independent health educator and personal training company, we provide service, care and interventions that work at getting you ready physically and mentally for today. We rely on a very strong science background and almost 30 years of experience that supports the directions and decisions we make. We are not afraid to modify and change the direction, to try something different if PLAN A is not working. We work with our clients to problem solve situations and design ways that help you succeed.

Our clients come to XERSIZE FITS for education, direction, and accountability. Our clients come to XERSIZE FITS to experience the development and implementation of a scientific and sound exercise and health program that will improve the quality of their life. Contact Mark at xerfits@aol.com.

They come for a new breath of life. At Xersize Fits, that is what we do to be Superior

StretchXperience

Functional Flexibility and Rehabilitation Clinic

Featured 03/2019

“Move better, feel better, perform better.” That is the motto of StretchXperience says Steve Mills, owner and founder of the functional flexibility and rehabilitation clinic that recently moved across Silver Spring Dr. into a beautiful new clinic space above Winkie’s after five years on Lake Drive.

Steve previously owned and operated several successful fitness studios in southern Wisconsin and northern Illinois. During that time, he recognized that clients were often in need of functional flexibility training that couldn’t be met by the current fitness and healthcare system. In 2013 Steve developed a whole-body flexibility program and trained up his practitioners to deliver effective, customized programs to clients, and thus StretchXperience was born! In the process he also developed several proprietary pieces of stabilizing equipment to improve the stretching experience for practitioners and clients.

Since its inception in 2013, StretchXperience has grown to an additional location in Winnetka, IL and has added new programs to meet the needs of their clients.

“The goal of StretchXperience is to provide quality functional flexibility training across a wide spectrum of clients. We have some something for everyone from people in injury recovery, to highly trained athletes.” says Steve.

StretchXperience’s programs focus on improving functional flexibility which they define as, “the ability of the body to easily and safely adapt to changing movement demands placed upon it.” Their philosophy is that functional flexibility training improves health and wellness by improving performance of daily activities, allowing people to maintain or increase their physical activity level, improve sport performance and realize the associated benefits of an active lifestyle.

“We focus our programs on functional flexibility to help bridge the gap between medical care such as Physical Therapy and exercising comfortably on your own.” says Dr. Susan Wilbanks, director of programming at StretchXperience.

“Over time we have expanded our programs to include physical rehabilitation when we saw clients getting stuck between injury recovery and returning to full function. We also recognize the importance of maintenance via corrective exercises and regular stretching, so we offer 30 and 45-minute maintenance programs which are very popular.”

StretchXperience’s practitioners are all trained in Physical Therapy or Athletic Training (Athletic Trainers are healthcare professionals who specialize in injury prevention and rehabilitation for active populations). Practitioners also go through 50+ hours of training in the StretchXperience method.

When asked what the future holds for StretchXperience, Steve and Susan say that new programs are in development for sport-specific training, and they will continue to make changes to existing programs to provide clients with the best possible care.

If you haven’t had a chance to visit StretchXperience, you can learn more on their website at www.stretchxperience.com. They would love to have the chance to meet you and learn how they can partner with you to reach your goals.

Thiet Jewelers

Built on Love, Family and Diamonds

Featured 02/2019

When asked how she chooses the jewels to put on display, Darcie Thiet responded, “I look for the things that I think are beautiful.” Thiet Jewelers have been open for 73 years, changing in appearance every few decades, and even once in location, but never in spirit. Erv and Pearl Thiet opened their jewelry store in 1940, and ever since the business has been family owned. Now on it’s third generation, Darcie and her two brothers, Drew and David, run the store. David, the goldsmith, resets stones and repairs jewelry, and Drew is a gemologist who selects only the best stones for their jewelry. Each sibling has their own area of expertise-Darcie calls herself the “jack of all trades” because she does most of the buying and display. It is clear by their unique skills that the Thiet family is perfectly taylored for the jewelry business.

It’s no surprise that the jewelry store has such a loyal and constantly growing client-base. Customers are usually recommended by a neighbor or friend to visit Thiet for a repair or simply because they “want to perk up their day with a new pair of earrings” due to a wide selection of pieces, as well as outstanding customer service. Their St. Christopher's, as well as their second-hand pieces are also in high demand and make amazing gifts. Thiet’s second-hand estate jewelry sets the store apart from others because each piece is “unique, old, and has been well loved.” Darcie stated somewhat dreamily that selling older pieces gives them “a chance to be recycled into a new life.”

Overall, the beautiful stones and great customer service make everyone feel at home as soon as they walk in the door at Thiet Jewelers. Customers who have been loyal to the store for generations, as well as first-time shoppers, are welcomed and encouraged to bring in pieces they find at estate sales, or any bracelet, ring, necklace, earring, or heirloom that needs a bit of sprucing up. If you haven’t had the chance to meet the Thiets or visit their store, you are missing out on a lovely business that sells unique, gorgeous jewelry. In February, the store will be celebrating its 74th anniversary with an anniversary sale for the ages, but Darcie, David, and Drew are always ready to welcome another client to the beautiful tradition that is Thiet Jewelers.

The Fox Bay Cinema & Grill

A Classic Theater

Featured 04/2018

Article written by: Kate Fetterley and Olivia Maillet, WFBHS Tower Times

“Classic”. When asked how he would describe the Fox Bay Cinema and
Grill, owner Roman Kelly answered with this simple word. The Cinema first made it’s Whitefish Bay debut in 1951, and ever since has become a local favorite for anyone looking to have a good time at the movies.

Seven months ago, Mr. Kelly found himself between jobs when a good friend suggested purchasing a nearby business for sale. Having lived in Wisconsin his whole life and in Milwaukee for the past 20 years, Roman has a deeper connection than most to the local community. From the beginning, it was clear
to him that the Fox Bay Cinema would be the perfect investment for him. Today, Roman finds himself learning something new about Whitefish Bay and his theater everyday, whether it be from the families that pass through his door or the movies that they come to watch.

In his mind, Mr. Kelly believes that Fox Bay is a great choice for any movie customer thanks to its traditional aspect and close proximity to all corners of Whitefish Bay, and many residents can agree. Roman and the Fox Bay Cinema staff also take pride in knowing many of the cinemas regular customers by only their orders and movie selections. The Fox Bay Cinema has movies that attract people of all ages and preferences. When it comes to picking them, Mr. Kelly states that he strives to “find the right [movie] to draw people in,” and so far in his ownership of the cinema, he has been successful and gained a greater understanding of the theater business.

In the future, Roman looks forward to improving the theater experience for all viewers while still keeping in touch with the unique character that has set the Fox Bay Cinema and Grill apart from the rest for the past six decades. If there were any changes to be made, movie-goers can expect to see some new menu items in the coming months. As of right now, Roman Kelly is focused on making the Fox Bay Cinema and Grill the best it has ever been.

Enliven

New Salon on the Block

Featured 03/2018

Enliven - New Salon on the Block
By Kate Fetterley and Olivia Maillet

Enliven is a new salon, boutique, spa, and art gallery. In it’s
short life, Enliven has already been the recipient of the Best New Business Award— presented to them by the Merchants of Whitefish Bay. Notably, the business also strives to “make every haircut a great job,” and treats their clients with as much care and respect as possible.

When they first met three years ago, Tracy Sterning and Jamie Lynn Fritsch had no idea that their friendship would one day blossom into a business. After working together for several years at a larger salon, the pair decided it was time to open their own salon. The choice to partner was an easy one, for the women already had a clear connection and dynamic relationship. Tracy initially discovered her love for skin care working at the makeup counter of a mall several years ago and has since begun a career in spa treatments. Jamie Lynn has traveled the world perfecting her techniques as a hair stylist and has an artistic eye.

From the start, Tracy and Jamie knew that their business would have to meet certain criteria. First and foremost, their business would have to be as good for the environment as it’s owners strive to be. To reduce waste, everything down to the leftover drops of hair color, is recycled. The hair color can be mixed to make renewable energy, and the wax used in the candles that Tracy makes herself comes from American farms—you can find them in the front of the store. Another crucial factor that Jamie and Tracy focused on when it came to creating Enliven was their art gallery. At first, artists from New York sent in their pieces to be sold, but soon the owners turned to local artists for their gallery. Today, they offer only local pieces, each one unique in it’s own way. Finally, the duo needed employees and found no better place to look than their old workplace. As they were searching for the perfect employees, they began to seek out people who shared their values of quality and sustainability and who are “ passionate about their work… know current trends, and are educated in styling and spa techniques.”

As for the location, Tracy reports that she and Jamie Lynn wanted to put their salon in a “community that cares”, and be able to give back to it. Jamie and Tracy have certainly been able to give back to the community and environment by offering high quality hair cuts, art, and spa needs while staying sustainable and local. To future clients, they want to say that they simply want everyone who comes through their doors to feel welcome and leave feeling good, and so far they seem to have been able to do just that.