Farmers' Market

July 7 - October 27
Saturdays 8AM - 12PM
Silver Spring @ Santa Monica

SEASON Sponsors

Balance Fitness | Fringe Home Furnishings | Mathnasium

MAJOR Sponsors

Elements’ Massage of Whitefish Bay | Gerhard’s Kitchen and Bath | Honeycomb Salon | Indulge Salon + Skin | New Options Salon & boutique | Painting with a Twist - Whitefish Bay | Refresh Aesthetic Center | The Equitable Bank

WEEKEND Sponsors

Breadsmith | Boutique Photographer | Hounds Around Town | Sherry Yusef - American Family Insurance | Yellow Wood

Vendors

Pine Hill Orchard | Chillwaukee | Breadsmith | Freeze Time | The Mushroom Lady LLC | Kilwins Chocolate Fudge | Stamper Cheese Company | Yard Art | Pilcrow Coffee Roasters | Quednow's Heirloom Apple Orchard | Silver Moon Springs | BSW Farm | Fresh Crepes | Larryville Gardens | That Salsa Lady | Nancy's Flowers | Nettesheim Farms | Fresh Grow Wisconsin | Dawns Yummy Delights | Henna Art by Lan | Henna | Green Earth Terrarium | WOW Meatless Meatball, LLC | Beehive Alchemy/Wildermann Apiaries | Steppin' Out Foods | Peppy Puppy Company | Pop's Kettle Corn | Betty Loves Freddie | Cottonwood trailer Pie | Butterscotch Baby Total Body Experience | Dessert Land

Merchant Events

Jul
7
Sat
WFB Farmers’ Market July 7 – October 27, 8 – Noon, Silver Spring @Santa Monica
Jul 7 @ 8:00 am – Oct 27 @ 12:00 pm

Open air market with fresh produce, eggs, meats, fish, cheese, flowers, honey, coffee, bakery and sooo much more!  Live music from 10-12:00!

Vendors this year include:

PINE HILL ORCHARD | CHILLWAUKEE | BREADSMITH | FREEZE TIME | THE MUSHROOM LADY LLC | KILWINS CHOCOLATE FUDGE | STAMPER CHEESE COMPANY | YARD ART | PILCROW COFFEE ROASTERS | QUEDNOW’S HEIRLOOM APPLE ORCHARD | SILVER MOON SPRINGS | BSW FARM | FRESH CREPES | LARRYVILLE GARDENS | THAT SALSA LADY | NANCY’S FLOWERS | NETTESHEIM FARMS | FRESH GROW WISCONSIN | DAWNS YUMMY DELIGHTS | HENNA ART BY LAN | HENNA | GREEN EARTH TERRARIUM | WOW MEATLESS MEATBALL, LLC | BEEHIVE ALCHEMY/WILDERMANN APIARIES | STEPPIN’ OUT FOODS | PEPPY PUPPY COMPANY | POP’S KETTLE CORN | BETTY LOVES FREDDIE | COTTONWOOD TRAILER PIE | BUTTERSCOTCH BABY TOTAL BODY EXPERIENCE | DESSERT LAND

Thank you to our SPONSORS this year for making it so successful!!!

SEASON SPONSORS

Balance Fitness | Fringe Home Furnishings | Mathnasium

MAJOR SPONSORS

Elements’ Massage of Whitefish Bay | Gerhard’s Kitchen and Bath | Honeycomb Salon | Indulge Salon + Skin | New Options Salon & boutique | Painting with a Twist – Whitefish Bay | Refresh Aesthetic Center | The Equitable Bank

WEEKEND SPONSORS

Breadsmith | Boutique Photographer | Hounds Around Town | Sherry Yusef – American Family Insurance | Yellow Wood

Sep
3
Mon
Great Frame up of Whitefish Bay – MONTHLY Photo Contest
Sep 3 – Oct 2 all-day

Our Monthly Photo Contest is a fun, casual and FREE contest on our Facebook page.  Each month we collect photo entries to post on Facebook and our fans vote for their favorite simply by “Liking” the photo.  At the end of the month the photograph with the most Likes wins!  We then make a 5”x7” print of the winning photo and we custom frame the image for our winner.  It’s that easy!  We want to have some fun with our fans and what better way than a free photo contest?  Let’s have some photo fun!

How to enter:
Email the following to whitefishbay@thegreatframeup.com

Digital Image
Brief description or title for the image
Name
Address
Phone Number

Once your image is uploaded into our contest album on our Facebook page all that’s left to do is start voting.  Be sure to tag your photograph and share with your friends to help get “Likes” and improve your chances to win.

The winner each month will be ineligible to enter the contest for three months following the month of their win after which they are welcome to participate in the contest again.

Good luck to our participants!

See past winners below:

Dec 2016 copy small     Jan 2017 copy small
 December – Mary Bronek                                           January – Kari Bouressa

 

Brand march 17 small      

March – Kathy Brand                                               April – Laura Slade

 

May – Michael Batson Jr.

 

Sep
16
Sun
Yellow Wood Divergences: Mt. Kilimanjaro Trek (+ safari) from Yellow Wood
Sep 16 @ 8:00 am – Sep 30 @ 8:00 am

Our next adventure travel opportunity will bring you to the northeast corner of Tanzania, where perched high above the floor of the nearby Serengeti National Park stands Mount Kilimanjaro. Confident and dominating, “Kili” soars to 19,341 feet. Join us this September to experience a full moon at the summit of the tallest mountain in Africa and the world’s tallest free-standing mountain! If your schedule allows for an additional four days, we’re thrilled to offer a once-in-a-lifetime breakout safari in the Northern Circuit.

Itineraries for both the Kili trek and the safari are outlined here: https://yellowwoodgear.com/blog/yellow-wood-divergences-mt.-kilimanjaro-safari

Sep
23
Sun
Food Truck Brunch on a Blanket Series – Whitefish Bay
Sep 23 @ 10:00 am – 2:00 pm

Hosted by OnMilwaukee, Hunger Task Force, and MilwaukeeFood.com.

Food Truck Brunch (a benefit Hunger Task Force) returns to Klode Park in Whitefish Bay July 15 and September 23.

Milwaukee’s top food trucks will feature special brunch menus for the day, along with fan-favorite menu items.

Grab a blanket and gather your friends for the ultimate sunday funday …

Free admission / Family-friendly!

Pet-friendly (please don’t forget leash)

Oct
1
Mon
Great Frame up of Whitefish Bay – MONTHLY Photo Contest
Oct 1 – Oct 30 all-day

Our Monthly Photo Contest is a fun, casual and FREE contest on our Facebook page.  Each month we collect photo entries to post on Facebook and our fans vote for their favorite simply by “Liking” the photo.  At the end of the month the photograph with the most Likes wins!  We then make a 5”x7” print of the winning photo and we custom frame the image for our winner.  It’s that easy!  We want to have some fun with our fans and what better way than a free photo contest?  Let’s have some photo fun!

How to enter:
Email the following to whitefishbay@thegreatframeup.com

Digital Image
Brief description or title for the image
Name
Address
Phone Number

Once your image is uploaded into our contest album on our Facebook page all that’s left to do is start voting.  Be sure to tag your photograph and share with your friends to help get “Likes” and improve your chances to win.

The winner each month will be ineligible to enter the contest for three months following the month of their win after which they are welcome to participate in the contest again.

Good luck to our participants!

See past winners below:

Dec 2016 copy small     Jan 2017 copy small
 December – Mary Bronek                                           January – Kari Bouressa

 

Brand march 17 small      

March – Kathy Brand                                               April – Laura Slade

 

May – Michael Batson Jr.

 

Oct
7
Sun
Blissful Rest Yoga Nidra at Empower Yoga
Oct 7 @ 5:30 pm – 6:30 pm

Yoga Nidra is an ancient yogic practice that meshes guided meditation with mind-body therapy, allowing you to linger in that special space between dreaming and waking. With Yoga Nidra, you restore your body, senses, and mind to their most natural state and awaken a seventh sense that embodies wholeness, tranquility, and safety. During the first 30 minutes of this class I will guide you through a restorative practice focused on strengthening connective tissue and releasing deeply held physical tension. During the final 30 minutes of class I will guide you through the Yoga Nidra experience, which has been, scientifically proven to reduce stress and anxiety, improve sleep, increase brain plasticity, and contribute to a higher overall sense of personal well being.
Class is $8

Oct
10
Wed
Desk to Date Night Makeup Class at Enliven
Oct 10 @ 5:30 pm – 8:30 pm

Make a statement while promoting healthy skin, not sacrificing it. Discover the magic of minerals—rich, nourishing color designed for long wearability and maximum impact. Expertly chosen, complementary tones allow you to create your own color story for every occasion, from desk to datenight.

Each participant will get a one on one session with a professional makeup artist to guide them through color selection and application technique for TWO complete looks.

Everyone in attendance will receive a special FREE GIFT as well as a 15% one night only discount on all makeup, skincare and haircare.

Drinks and light appetizers will be served

This class is limited to 8 participants and is $50/person. Call enliven at 414-800-7954 to reserve your spot.

Desk to Date Night Makeup Class at Enliven

Oct
13
Sat
Yellow Wood at Whitefish Bay Farmer’s Market
Oct 13 @ 8:00 am – 12:00 pm

Stop by our booth at the Whitefish Bay Farmer’s Market

 

Oct
18
Thu
Milwaukee Film Festival 2018 at Fox Bay Cinema Grill
Oct 18 – Nov 1 all-day

Celebrating a decade in the community, Milwaukee Film is excited to announce that the 2018 Milwaukee Film Festival will take place from October 18 – November 1, 2018. The annual 15-day festival will include feature films, shorts programs, education screenings, post-film conversations, panels, and parties.

“We couldn’t have reached this incredible milestone without the warm embrace of the Milwaukee community,” states Jonathan Jackson, Executive and Artistic Director of Milwaukee Film. “Over the past ten years, we have strived to bring the best independent and international cinema to the city, and our amazing audience, members, donors, and sponsors have repaid us in kind, allowing for this period of unprecedented growth. We look forward to bringing the best in film to you for decades to come.”

Festival organizers hope the later dates will expand programming opportunities to gain access to premieres from such renowned festivals as the Toronto International Film Festival, Festival de Cannes, and Telluride Film Festival.

The Call for Entries for the 2018 Milwaukee Film Festival will open in January 2018.

Nov
3
Sat
Holiday Wish List Party from Yellow Wood
Nov 3 @ 10:00 am – 7:00 pm

Are you the kind of person your loved ones say, “s/he’s SO difficult to shop for!?” Our holiday wishlist party is your opportunity to take the stressful guess-work out of their holiday season. Enjoy some holiday cheer with us as you shop around for great gift ideas!

Join us for the annual Yellow Wood Holiday Wishlist Party on Saturday, November 3 between 10:00am-7:00pm! While supplies last, we’ll give every person who fills out a wishlist a complimentary 16oz Miir stainless steel tall boy or Yellow Wood-branded Buff wrap.

ADDED BONUS THIS YEAR: Fill your wishlist out to receive a 10% off coupon to give your loved ones a little extra motivation to get you that very special something 😉

 

We Are Whitefish Bay

Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of special products and services that are unavailable in conventional shopping experiences. Learn more about our community in Local Links.

 

The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.

Volunteer Board of Directors

A board of business and property owners and residents manages and operates the BID, representing over 100 business and property owners within the district.

  • Jeff Commer, President – Swipeworks
  • Bryan Schauland, Treasurer – Johnson Bank
  • Phil Aiello – Resident/Mandel Group
  • Ted Balistreri – Sendik’s Food Market
  • Charlie Stalle – Keller Williams
  • Jamie Lynn Fritsch – Enliven
  • Kevin Schuk – Breadsmith
  • Marty Stilling – Resident/Yellow Wood
  • Sherry Yusuf – American Family Insurance

The Village

Whitefish Bay, located on the shore of Lake Michigan approximately 7 miles north of Milwaukee, Wisconsin, is an impressive community which has been recognized multiple times by Money Magazine as one of the top 100 small towns in America.

A small pedestrian-friendly commercial district along Silver Spring Drive and its variety of independently owned shops contribute to making Whitefish Bay one of the Best Places to Live, a factor that the business improvement district is very proud of. Attractive streets lined with old trees and stately homes, waterside parks and beaches, and annual events are additional aspects that have Whitefish Bay touted as the kind of community that affluent professionals love.

In addition to our location on Lake Michigan, proximity to downtown Milwaukee, easy access to transportation, and convenient local shopping, residents also describe the strong sense of community, safe environment, excellent schools and local government service and a diverse and attractive housing stock as reasons for making Whitefish Bay their home.

Follow the links below to learn more about our community and visit us on Silver Spring Drive soon to experience exceptional shopping in an impressive community!

Reach Out

Find a Merchant

MerchantBusinessAddressPhoneWeb Link
MerchantBusinessAddressPhoneWeb Link

Local History

Formation of the Village of Whitefish Bay

The children of the earliest settlers of the area—like the Consauls, Markerts, Everts, Rabes and Grams—had to walk several miles to Town of Milwaukee Schools. As the population grew, parents petitioned the Town of Milwaukee Board for a new school closer to the area – but to no avail. George A. Rogers who published a weekly newspaper, The Whitefish Bay Pioneer, began a campaign for a village charter so that a new school district could be established. He received enthusiastic support and after several meetings a decision was made to incorporate the community as a village.

The first step was to prove that the 300-people required by state law lived within the limits of the proposed village. Henry Scheife was given the job of making the official census. was to prove that the 300 people required by state law lived within the proposed limits. Henry Scheife made an initial census, but came up short. The boundaries were extended—hence the jog in the southern boundary of Whitefish Bay. Scheife’s count completed in March 1892, showed 70 houses and 312 people. A petition accompanied by the census was submitted to Judge Johnson who on May 10, 1892 signed the order bringing the village of Whitefish Bay into existence. Officials were elected on June 5th of that year.

One of the first orders of business for the first Village president, Fred Isenring, was to appoint a school committee. The Committee prevailed upon the owners of the triangle now bounded by Idlewild, Fleetwood and Marlborough to donate the tract for a new school house.

While the new school was constructed, Whitefish Bay kids had classes in the Jefferson Park pavilion on the site of the present Henry Clay School until it got too cold for comfort. Then school adjourned to the Scheife grocery store, located where Winkies now stands.

The new school building was completed in late spring and dedicated on June 23, 1893. Mrs. Alice Curtis, the first teacher, received the princely sum of $60 a year (while Nicholas Rix, the janitor, was paid $75).

Photograph believed taken in 1893, of the Fleetwood School—Whitefish Bay’s first school, its faculty, and students.
This residence on East Beaumont was formerly located in what is now Schoolhouse Park and served as the first Whitefish Bay Village Hall.

Some interesting facts about the Village’s early history:

  • Peeved at Whitefish Bay’s secession, the Town of Milwaukee tried to compel village residents to continue to pay the town poll tax for work on the town roads. The village board countered by instructing constables George Rodd and Henry Scheife to arrest and punish any town officer trying to enforce the poll tax.
  • The liquor license fee was set at $500 for three years. The first one was issued to WFB President Fred Isenring who also doubled as the lessee of the Whitefish Bay Resort. Fred got his license at a reduced rate because his bar was open only during the summer.
  • Fred Isenring later became sheriff of Milwaukee County. During his tenure, he was charged with absconding $20,000 (a princely sum for the time), but disappeared before he was arrested—never to be seen again.

After the new school was constructed, the Village Board met in the second-floor assembly room at the school until a building for the first village hall was acquired in 1903.

Henry Clay/Whitefish Bay Middle School

Tragedy hit the Fleetwood Whitefish Bay school in 1918—the building caught fire and quickly was lost. Some say that a flying ember from the near-by rail tracks was responsible—others disputed that source. In any case, the Village had a dilemma. It had to find an almost immediate replacement.

Land was available on the Port Washington and Whitefish Bay Road, now known as Henry Clay Street, on the site of the former Jefferson Park pavilion. Plans were immediately drawn up and construction commenced. It was initially occupied in 1919.

The Henry Clay School was a grade school, although that changed starting in 1930, when Shorewood notified the Village that it would no longer accept students from the Village. Whitefish Bay again had to find an immediate solution. One wing of the Henry Clay school was devoted for Whitefish Bay high school kids. They continued there until the new high school building was available for occupancy in 1932.

An eight-room addition was added in to the Henry Clay School in 1951. It remained largely that way until 1980, when it was closed and converted into a community center.

In the 1980s, the Whitefish Bay school board began investigating the advantages of creating a middle school format and ultimately decided to proceed. The Henry Clay School was converted into a middle school and opened in August 1989. A new gym was added at that time. In 1991 the stage of the old gym was converted into two classrooms and a classroom was added to the basement level.

A 1994 Village referendum to add classrooms and other space to eliminate overcrowding was defeated; consideration is given to moving 8th graders to the high school. The following year the school board revised the expansion plans and hired a public relations firm to assist in passage of a referendum to add classrooms and other space. The referendum passed narrowly (2980 for/2898 against). With the passage of the resolution, the additions proceeded. The school was re-named the Whitefish Bay Middle School.

The community and its residents have worked to create and support a strong school system that has generated great results. At the same time, a number of exemplary private schools have also flourished in the Village.

Why was the school initially named for Henry Clay?

  • The new school was built on the Port Washington and Whitefish Bay Road—which would have been an awkward name for a school. There were other schools named for Washington in the Milwaukee area. As a result, the Village looked for a unique name.
  • Henry Clay lived from 1777 to 1852 and invented the phrase “a self-made man,” which he applied to himself. Born in Lexington, Kentucky, he rose from rags to riches, becoming one of the most powerful and influential politicians of his day.
  • Clay was a state legislator, a senator, Speaker of the House, Secretary of State, a founder of the Whig party and even ran for president. He is perhaps best known as “The Great Compromiser” for his role in designing the Compromise of 1850, which tackled the ever-expanding issue of slavery between the North and South.
  • While Clay had no real connection to Wisconsin, he apparently was a statesman who was well-respected and whom would set ideals for the school.
  • Following the naming of the school, the street’s name was eventually changed to Henry Clay Street.
Henry Clay Middle School built in 1918-19. The photograph was taken about 1930. The school had a number of additions over the years and no longer looks the same, but the underlying original structure is still there. Credit Mimi Bird Historical Collection of the WFB Historical Society

Whitefish Bay Commercial Districts

Lewis Scheife’s grocery store was located on Silver Spring Drive. In this 1892 picture, Henry Scheife is on the wagon and his brother Lewis is standing. The one-story addition served as a school room until the Village’s first school building was constructed. It was also used as a meeting place for Village officials. Henry Scheife was assigned the task of making the official census upon which the incorporation of the Village was based.

As non-farm residential neighborhoods were developed in Whitefish Bay, retail businesses soon followed. In the days before transportation allowed residents to move about easily, shops and services needed to be close at hand to meet the needs of the rapidly growing community. Two distinct shopping districts formed in the Village—one centered on East Silver Spring, and another one on Henry Clay Street. Both had grocery stores, gasoline stations, hardware stores, banks and other commercial enterprises.

Since the first real estate development activity in the Village occurred at the end of the rail line, it is no surprise that the earliest Whitefish Bay businesses also started there. It is believed that the first grocery store to serve the area was that of Lewis Sheife, built in 1892 on land leased from the railroad. It was located approximately where Winkies exists today. The Chicago and Northwestern Railway tracks ran just to the west of the building. Sheife also served as postmaster. The train would stop regularly to drop off and pick up mail bags.

Other retail stores quickly followed. Some continue to serve the community after many generations. Others closed as the nature of retail commerce changed over the years.

Many of the stores on Henry Clay Street have closed and have been replaced by apartment buildings, when the character of the district changed. The Silver Spring shopping district, however, continues to serve the community well with a diverse mixture of retail establishments.

This image, looking east along Silver Spring Drive, must have been taken in the early 1950s, judging from the vehicles pictured. While significantly changed, several buildings can be readily identified which continue to serve area residents.

More Information

More information about the history of Whitefish Bay and its early residents and structures can be found in:

  • Images of Whitefish Bay, Arcadia Publications, Thomas H. Fehring, 2010.
  • Chronicles of Whitefish Bay, WI, The History Press, Thomas H. Fehring, 2013.
  • Historic Whitefish Bay: A Celebration of Architecture and Character, The History Press, Jefferson J. Aikin and Thomas H. Fehring, 2017. Published to help commemorate the Village’s 125th anniversary.

All three books are available for loan or purchase at the Whitefish Bay library. They are also available at local stores and other booksellers.

The Business Improvement District (BID) Board sincerely thanks the Community Development Authority (CDA) and the Village of Whitefish Bay Board and staff for their support and help in making our business district an amazing place to shop, dine and conduct business.