Balance Fitness | Fringe Home Furnishings | Mathnasium
Elements’ Massage of Whitefish Bay | Gerhard’s Kitchen and Bath | Honeycomb Salon | Indulge Salon + Skin | New Options Salon & boutique | Painting with a Twist - Whitefish Bay | Refresh Aesthetic Center | The Equitable Bank
Breadsmith | Boutique Photographer | Hounds Around Town | Sherry Yusef - American Family Insurance | Yellow Wood
The annual trick-or-treating tradition is a special event for the littlest of trick-or-treaters on Silver Spring Drive. Participating businesses offer treats for wee ones in the company of at least one parent or guardian on the Saturday before Halloween. This year’s event will be held on October 27th from 10 am to noon. There’s something sweet in stores for everyone as you accompany the little ones you know on Silver Spring Drive.
Look for the pumpkin "Trick or Treat Here" signs, and those stores will be participating in the trick or treat.
Thank you to our SPONSORS this year for making it so successful!!!
Balance Fitness | Fringe Home Furnishings | Mathnasium
Elements’ Massage of Whitefish Bay | Gerhard’s Kitchen and Bath | Honeycomb Salon | Indulge Salon + Skin | New Options Salon & boutique | Painting with a Twist – Whitefish Bay | Refresh Aesthetic Center | The Equitable Bank
Breadsmith | Boutique Photographer | Hounds Around Town | Sherry Yusef – American Family Insurance | Yellow Wood
Our Monthly Photo Contest is a fun, casual and FREE contest on our Facebook page. Each month we collect photo entries to post on Facebook and our fans vote for their favorite simply by “Liking” the photo. At the end of the month the photograph with the most Likes wins! We then make a 5”x7” print of the winning photo and we custom frame the image for our winner. It’s that easy! We want to have some fun with our fans and what better way than a free photo contest? Let’s have some photo fun!
How to enter:
Email the following to firstname.lastname@example.org
Brief description or title for the image
Once your image is uploaded into our contest album on our Facebook page all that’s left to do is start voting. Be sure to tag your photograph and share with your friends to help get “Likes” and improve your chances to win.
The winner each month will be ineligible to enter the contest for three months following the month of their win after which they are welcome to participate in the contest again.
Good luck to our participants!
See past winners below:
You are invited to
ReFresh Appreciation Day
Thursday, October 16th
~ALL DAY EVENT~
Light bites, refreshments & product
representativesavailable from 3-6pm
25% off when you purchase 5+ products
(20% off ALL other product purchases)
Raffle tickets for each product purchase
(up to 5 raffle entries per person)
10+ raffles that will be drawn at 6pm
(need not be present to win)
Aesthetic service discount offers
& Gratis Bags
Love your pet? We do too! At our Paint your Pet classes, you will be able to create a special work of art featuring your pet.
These are our most personal classes. Our talented artists will provide instruction to help you create a one-of-a-kind painting of your pet that you will cherish forever.
Furry to scaly and anything in between, we paint any kind of pet.
Included in your registration is:
– all paint supplies
– one-on-one instruction from our local enthusiastic artist
– games with prizes
– an unforgettable discovery of your inner artist.
To register, check out our website: https://www.paintingwithatwist.com/studio/milwaukee-whitefish-bay/event/1784681/
Great food, drink specials, and occasional awesome giveaways to celebrate the opening of Trouble and Sons! Reservations at OpenTable.com
Combining the deep release of yin yoga with the relaxation of a restorative practice, Renew + Restore will give you a space to rest, reflect and rejuvenate. Perfect for all levels, this mix of yin, restorative postures and meditation techniques will support the mind as you wind down from the demands of your day and find a renewed sense of calm and clarity. During class you will be offered guided breathing and mindfulness practices and have the option to enjoy the soothing effects of aromatherapy.
Class is $8
Thursday Oct 25 and Friday Oct 26 We’re hosting a Holiday Trunk Show with Julie Brown, Sail to Sable, and Julie Vos Jewelry(gift with jewelry purchase).
Join us on Thursday, October 25th for our 7th Annual Open House + Anniversary Celebration. Stop by from 4-7pm—we’ll have ReFreshments, Raffles, Vendors, Promotions, Live Demonstrations and Swag Bags. RSVP link coming soon!
Trick or Treat down Silver Spring Drive from 10:00 – 12:00. The Merchants of Whitefish Bay will have treats for you and your kids!
Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of special products and services that are unavailable in conventional shopping experiences. Learn more about our community in Local Links.
The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.
A board of business and property owners and residents manages and operates the BID, representing over 100 business and property owners within the district.
Whitefish Bay, located on the shore of Lake Michigan approximately 7 miles north of Milwaukee, Wisconsin, is an impressive community which has been recognized multiple times by Money Magazine as one of the top 100 small towns in America.
A small pedestrian-friendly commercial district along Silver Spring Drive and its variety of independently owned shops contribute to making Whitefish Bay one of the Best Places to Live, a factor that the business improvement district is very proud of. Attractive streets lined with old trees and stately homes, waterside parks and beaches, and annual events are additional aspects that have Whitefish Bay touted as the kind of community that affluent professionals love.
In addition to our location on Lake Michigan, proximity to downtown Milwaukee, easy access to transportation, and convenient local shopping, residents also describe the strong sense of community, safe environment, excellent schools and local government service and a diverse and attractive housing stock as reasons for making Whitefish Bay their home.
Follow the links below to learn more about our community and visit us on Silver Spring Drive soon to experience exceptional shopping in an impressive community!
The children of the earliest settlers of the area—like the Consauls, Markerts, Everts, Rabes and Grams—had to walk several miles to Town of Milwaukee Schools. As the population grew, parents petitioned the Town of Milwaukee Board for a new school closer to the area – but to no avail. George A. Rogers who published a weekly newspaper, The Whitefish Bay Pioneer, began a campaign for a village charter so that a new school district could be established. He received enthusiastic support and after several meetings a decision was made to incorporate the community as a village.
The first step was to prove that the 300-people required by state law lived within the limits of the proposed village. Henry Scheife was given the job of making the official census. was to prove that the 300 people required by state law lived within the proposed limits. Henry Scheife made an initial census, but came up short. The boundaries were extended—hence the jog in the southern boundary of Whitefish Bay. Scheife’s count completed in March 1892, showed 70 houses and 312 people. A petition accompanied by the census was submitted to Judge Johnson who on May 10, 1892 signed the order bringing the village of Whitefish Bay into existence. Officials were elected on June 5th of that year.
One of the first orders of business for the first Village president, Fred Isenring, was to appoint a school committee. The Committee prevailed upon the owners of the triangle now bounded by Idlewild, Fleetwood and Marlborough to donate the tract for a new school house.
While the new school was constructed, Whitefish Bay kids had classes in the Jefferson Park pavilion on the site of the present Henry Clay School until it got too cold for comfort. Then school adjourned to the Scheife grocery store, located where Winkies now stands.
The new school building was completed in late spring and dedicated on June 23, 1893. Mrs. Alice Curtis, the first teacher, received the princely sum of $60 a year (while Nicholas Rix, the janitor, was paid $75).
Some interesting facts about the Village’s early history:
After the new school was constructed, the Village Board met in the second-floor assembly room at the school until a building for the first village hall was acquired in 1903.
Tragedy hit the Fleetwood Whitefish Bay school in 1918—the building caught fire and quickly was lost. Some say that a flying ember from the near-by rail tracks was responsible—others disputed that source. In any case, the Village had a dilemma. It had to find an almost immediate replacement.
Land was available on the Port Washington and Whitefish Bay Road, now known as Henry Clay Street, on the site of the former Jefferson Park pavilion. Plans were immediately drawn up and construction commenced. It was initially occupied in 1919.
The Henry Clay School was a grade school, although that changed starting in 1930, when Shorewood notified the Village that it would no longer accept students from the Village. Whitefish Bay again had to find an immediate solution. One wing of the Henry Clay school was devoted for Whitefish Bay high school kids. They continued there until the new high school building was available for occupancy in 1932.
An eight-room addition was added in to the Henry Clay School in 1951. It remained largely that way until 1980, when it was closed and converted into a community center.
In the 1980s, the Whitefish Bay school board began investigating the advantages of creating a middle school format and ultimately decided to proceed. The Henry Clay School was converted into a middle school and opened in August 1989. A new gym was added at that time. In 1991 the stage of the old gym was converted into two classrooms and a classroom was added to the basement level.
A 1994 Village referendum to add classrooms and other space to eliminate overcrowding was defeated; consideration is given to moving 8th graders to the high school. The following year the school board revised the expansion plans and hired a public relations firm to assist in passage of a referendum to add classrooms and other space. The referendum passed narrowly (2980 for/2898 against). With the passage of the resolution, the additions proceeded. The school was re-named the Whitefish Bay Middle School.
The community and its residents have worked to create and support a strong school system that has generated great results. At the same time, a number of exemplary private schools have also flourished in the Village.
Why was the school initially named for Henry Clay?
As non-farm residential neighborhoods were developed in Whitefish Bay, retail businesses soon followed. In the days before transportation allowed residents to move about easily, shops and services needed to be close at hand to meet the needs of the rapidly growing community. Two distinct shopping districts formed in the Village—one centered on East Silver Spring, and another one on Henry Clay Street. Both had grocery stores, gasoline stations, hardware stores, banks and other commercial enterprises.
Since the first real estate development activity in the Village occurred at the end of the rail line, it is no surprise that the earliest Whitefish Bay businesses also started there. It is believed that the first grocery store to serve the area was that of Lewis Sheife, built in 1892 on land leased from the railroad. It was located approximately where Winkies exists today. The Chicago and Northwestern Railway tracks ran just to the west of the building. Sheife also served as postmaster. The train would stop regularly to drop off and pick up mail bags.
Other retail stores quickly followed. Some continue to serve the community after many generations. Others closed as the nature of retail commerce changed over the years.
Many of the stores on Henry Clay Street have closed and have been replaced by apartment buildings, when the character of the district changed. The Silver Spring shopping district, however, continues to serve the community well with a diverse mixture of retail establishments.
All three books are available for loan or purchase at the Whitefish Bay library. They are also available at local stores and other booksellers.