Farmers' Market

July 7 - October 27
Saturdays 8AM - 12PM
Silver Spring @ Santa Monica

SEASON Sponsors

Balance Fitness | Fringe Home Furnishings | Mathnasium

MAJOR Sponsors

Elements’ Massage of Whitefish Bay | Gerhard’s Kitchen and Bath | Honeycomb Salon | Indulge Salon + Skin | New Options Salon & boutique | Painting with a Twist - Whitefish Bay | Refresh Aesthetic Center | The Equitable Bank

WEEKEND Sponsors

Breadsmith | Boutique Photographer | Hounds Around Town | Sherry Yusef - American Family Insurance | Yellow Wood

Vendors

Pine Hill Orchard | Chillwaukee | Breadsmith | Freeze Time | The Mushroom Lady LLC | Kilwins Chocolate Fudge | Stamper Cheese Company | Yard Art | Pilcrow Coffee Roasters | Quednow's Heirloom Apple Orchard | Silver Moon Springs | BSW Farm | Fresh Crepes | Larryville Gardens | That Salsa Lady | Nancy's Flowers | Nettesheim Farms | Fresh Grow Wisconsin | Dawns Yummy Delights | Henna Art by Lan | Henna | Green Earth Terrarium | WOW Meatless Meatball, LLC | Beehive Alchemy/Wildermann Apiaries | Steppin' Out Foods | Peppy Puppy Company | Pop's Kettle Corn | Betty Loves Freddie | Cottonwood trailer Pie | Butterscotch Baby Total Body Experience | Dessert Land

Sidewalk Sale-a-Bration

Friday & Saturday, July 20-21

Community Sponsors

Breadsmith of Whitefish Bay | Gerhard’s Kitchen & Bath | Indulge Salon + Skin | Moxie Food + Drink | New Options Salon & Boutique | The Navy Knot

Sponsors

Pure Barre | The Sherry A. Yusuf Agency Inc. | SoHo Boutique | Johnson Bank | Swipeworks

Merchant Events

Jun
4
Mon
Great Frame up of Whitefish Bay – MONTHLY Photo Contest
Jun 4 – Jul 3 all-day

Our Monthly Photo Contest is a fun, casual and FREE contest on our Facebook page.  Each month we collect photo entries to post on Facebook and our fans vote for their favorite simply by “Liking” the photo.  At the end of the month the photograph with the most Likes wins!  We then make a 5”x7” print of the winning photo and we custom frame the image for our winner.  It’s that easy!  We want to have some fun with our fans and what better way than a free photo contest?  Let’s have some photo fun!

How to enter:
Email the following to whitefishbay@thegreatframeup.com

Digital Image
Brief description or title for the image
Name
Address
Phone Number

Once your image is uploaded into our contest album on our Facebook page all that’s left to do is start voting.  Be sure to tag your photograph and share with your friends to help get “Likes” and improve your chances to win.

The winner each month will be ineligible to enter the contest for three months following the month of their win after which they are welcome to participate in the contest again.

Good luck to our participants!

See past winners below:

Dec 2016 copy small     Jan 2017 copy small
 December – Mary Bronek                                           January – Kari Bouressa

 

Brand march 17 small      

March – Kathy Brand                                               April – Laura Slade

 

May – Michael Batson Jr.

 

Jun
28
Thu
Sunset and Full Moon Rise Yoga Workshop w/Katie Haws by Empower Yoga
Jun 28 @ 7:00 pm – 9:00 pm

Let the sun set on what has been holding you back, and join Katie, Thursday June 28th 7:00-9:00pm at Big Bay Beach for a Sunset and Full Moonrise outdoor yoga workshop!

Katie will guide you through meditation and journaling, followed by a powerful 60-minute flow as the sunsets and full moon rises. You will focus on setting new intentions for growth and getting rid of what no longer serves you.

Please bring yoga mat, towel, water, flash light, journal, pen and any personal items to place on your mat (malas, crystals, etc.). Investment is $25.

Jun
29
Fri
Moxie Food + Drink Grand Opening of Patio
Jun 29 @ 10:45 am – 11:00 am

 

MOXIE Food + Drink to Expand with Patio Seating

Tamela Greene and Anne Marie Arroyo, owners of MOXIE Food + Drink, have announced the upcoming opening of their new patio at the popular Whitefish Bay restaurant.

The patio will seat 30 guests and will open with a ribbon-cutting ceremony at 10:45 am on Friday, June 29th, just in time for lunch. While MOXIE takes reservations for it’s small, intimate indoor space, the patio seating will be first-come, first-served. Arroyo says the patio will be a lush and beautiful green space, surrounded by arborvitaetrees and tall grasses. The surface of the patio is an eco-friendly green building product made from recycled rubber.

MOXIE has been serving a selection of “inspired American comfort food,” featuring seafood, steaks and pastas since their opening in 2016. In addition to their creative menu, they have also become known for their exceptional service and warm, friendly atmosphere.

www.eatatmoxie.com

Jul
2
Mon
Great Frame up of Whitefish Bay – MONTHLY Photo Contest
Jul 2 – Jul 31 all-day

Our Monthly Photo Contest is a fun, casual and FREE contest on our Facebook page.  Each month we collect photo entries to post on Facebook and our fans vote for their favorite simply by “Liking” the photo.  At the end of the month the photograph with the most Likes wins!  We then make a 5”x7” print of the winning photo and we custom frame the image for our winner.  It’s that easy!  We want to have some fun with our fans and what better way than a free photo contest?  Let’s have some photo fun!

How to enter:
Email the following to whitefishbay@thegreatframeup.com

Digital Image
Brief description or title for the image
Name
Address
Phone Number

Once your image is uploaded into our contest album on our Facebook page all that’s left to do is start voting.  Be sure to tag your photograph and share with your friends to help get “Likes” and improve your chances to win.

The winner each month will be ineligible to enter the contest for three months following the month of their win after which they are welcome to participate in the contest again.

Good luck to our participants!

See past winners below:

Dec 2016 copy small     Jan 2017 copy small
 December – Mary Bronek                                           January – Kari Bouressa

 

Brand march 17 small      

March – Kathy Brand                                               April – Laura Slade

 

May – Michael Batson Jr.

 

Jul
7
Sat
WFB Farmers’ Market July 7 – October 27, 8 – Noon, Silver Spring @Santa Monica
Jul 7 @ 8:00 am – Oct 27 @ 12:00 pm

Open air market with fresh produce, eggs, meats, fish, cheese, flowers, honey, coffee, bakery and sooo much more!  Live music from 10-12:00!

Vendors this year include:

PINE HILL ORCHARD | CHILLWAUKEE | BREADSMITH | FREEZE TIME | THE MUSHROOM LADY LLC | KILWINS CHOCOLATE FUDGE | STAMPER CHEESE COMPANY | YARD ART | PILCROW COFFEE ROASTERS | QUEDNOW’S HEIRLOOM APPLE ORCHARD | SILVER MOON SPRINGS | BSW FARM | FRESH CREPES | LARRYVILLE GARDENS | THAT SALSA LADY | NANCY’S FLOWERS | NETTESHEIM FARMS | FRESH GROW WISCONSIN | DAWNS YUMMY DELIGHTS | HENNA ART BY LAN | HENNA | GREEN EARTH TERRARIUM | WOW MEATLESS MEATBALL, LLC | BEEHIVE ALCHEMY/WILDERMANN APIARIES | STEPPIN’ OUT FOODS | PEPPY PUPPY COMPANY | POP’S KETTLE CORN | BETTY LOVES FREDDIE | COTTONWOOD TRAILER PIE | BUTTERSCOTCH BABY TOTAL BODY EXPERIENCE | DESSERT LAND

Thank you to our SPONSORS this year for making it so successful!!!

SEASON SPONSORS

Balance Fitness | Fringe Home Furnishings | Mathnasium

MAJOR SPONSORS

Elements’ Massage of Whitefish Bay | Gerhard’s Kitchen and Bath | Honeycomb Salon | Indulge Salon + Skin | New Options Salon & boutique | Painting with a Twist – Whitefish Bay | Refresh Aesthetic Center | The Equitable Bank

WEEKEND SPONSORS

Breadsmith | Boutique Photographer | Hounds Around Town | Sherry Yusef – American Family Insurance | Yellow Wood

Jul
14
Sat
Artists/Crafters at the Farmers’ Market Silver Spring@Berkeley Blvd.
Jul 14 @ 8:00 am – Jul 21 @ 12:00 pm

Check out what these artist/crafters have created! You can purchase for yourself or a friend! Artists that will be there include the following: TwickArt Cooperative, Jenna Parker Art, URBANITE, Peepal Tree, HANMade Milwaukee, Craft me Calm, Lake Forest Tree Service, Thom Ertl Designs, Linden Co., Cherished Silver, CLEA Jewelry, Nancy Barnett Glass.

Prison Yoga Project Teacher Training by Empower Yoga
Jul 14 @ 12:00 pm – Jul 15 @ 7:00 pm

Prison Yoga Project, in collaboration with Empower Yoga and Give Back Yoga Foundation, is offering a special training for yoga teachers and committed yoga practitioners interested in working with at-risk populations, including the incarcerated.

James Fox, Founder, and Director of Prison Yoga Project will lead the training drawing on his experience of improving mental and behavioral health and teaching life skills through yoga and mindfulness meditation – based on fifteen years of experience teaching at San Quentin and other jails and prisons.

The weekend training is intended for anyone interested in bringing yoga to underserved or traumatized populations and will include:

* PYP’s evidence-based, mindfulness infused approach to adapting yoga for those impacted by trauma, including the incarcerated.
* An in-depth orientation for teaching yoga in the unique socio-cultural environment of prisons.
* A thorough investigation of the practical application of yoga for emotional and psychological issues.
* Strategies for establishing yoga programs in detention centers and rehabilitation facilities.
* Instruction in specific asana, pranayama and meditation practices that have been proven effective with prisoners.
* The role yoga and mindfulness play in support of restorative justice principles and practices.

Schedule:

Saturday, July 14, 2018: 12:00pm – 7:30pm
Sunday, July 15, 2018: 12:00pm – 7:30pm

Fee:

$345

A limited number of partial scholarships are available; contact kaysie@prisonyoga.org for an application. Also, ask about personal crowdfunding.

Local Contact:

Ashley McConnell
empoweryogamilwaukee.com
amcconnell01@outlook.com
920-385-3021

Jul
15
Sun
Paint Your Pet Event at Painting with a Twist
Jul 15 @ 2:00 pm – 5:00 pm

About this Class

Love your pet? We do too! At our Paint your Pet classes, you will be able to create a special work of art featuring your pet.

These are our most personal classes. Our talented artists will provide instruction to help you create a one-of-a-kind painting of your pet that you will cherish forever.

Furry to scaly and anything in between, we paint any kind of pet.

To register, check out our website: https://www.paintingwithatwist.com/studio/milwaukee-whitefish-bay/event/1610623/

Jul
20
Fri
Side Walk Sale-A-Bration 2018
Jul 20 – Jul 21 all-day

Mark your calendar  for another fun Side Walk Sale-A-Bration.  Details to follow!!!!

Jul
27
Fri
Bryan Kest Power Yoga Master Class at Empower Yoga
Jul 27 @ 9:00 am – 12:00 pm

Bryan’s Master Class is a 3-hour PowerYoga class (45-60 minute lecture, 2-2 ¼ hour asana practice).

Bryan Kest has been practicing yoga since 1979 and has been teaching since 1985. He developed his unique, distinctive style of yoga, Original Power Yoga, in 1979. Over the years, this style, an amazing workout for the body, mind, and spirit, has made him a well-known, popular teacher across the country and around the world.
His mainstream popularity is matched by an authentic foundation in the ancient practice of yoga and a long path of development as a yogi (a practitioner of yoga). At age 15, Bryan uprooted from his native Detroit home to make a life change in Hawaii. He moved to live with his father, a doctor, who understood the benefits of yoga. Like many of us, Bryan originally thought yoga was nothing more than strange contortions, but that changed when his father introduced him to a physical style of yoga called Ashtanga. This appealed to him immediately, and he soon observed great changes in himself, both physically and mentally. Yoga quickly became his passion, one that would take him to India for a year to study with the great yoga masters of the world, Pattabhi Jois. He has been continuing on his yoga path ever since.

Bryan founded and teaches at two studios in Santa Monica, CA. He also teaches at workshops and retreats around the world; provides an intensive teachers training program; and is featured in his own Warner Brothers video series from 1995, as well as a newer video series and audio CD series. For articles by Bryan and more information about Power Yoga, visit PowerYoga.com.

Fee is $79

We Are Whitefish Bay

Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of special products and services that are unavailable in conventional shopping experiences. Learn more about our community in Local Links.

 

The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.

Volunteer Board of Directors

A board of business and property owners and residents manages and operates the BID, representing over 100 business and property owners within the district.

  • Jeff Commer, President – Swipeworks
  • Bryan Schauland, Treasurer – Johnson Bank
  • Phil Aiello – Resident/Mandel Group
  • Ted Balistreri – Sendik’s Food Market
  • Jessica Forston – Fringe Interior Design
  • Jamie Lynn Fritsch – Enliven
  • Kevin Schuk – Breadsmith
  • Marty Stilling – Resident/Yellow Wood
  • Sherry Yusuf – American Family Insurance

The Village

Whitefish Bay, located on the shore of Lake Michigan approximately 7 miles north of Milwaukee, Wisconsin, is an impressive community which has been recognized multiple times by Money Magazine as one of the top 100 small towns in America.

A small pedestrian-friendly commercial district along Silver Spring Drive and its variety of independently owned shops contribute to making Whitefish Bay one of the Best Places to Live, a factor that the business improvement district is very proud of. Attractive streets lined with old trees and stately homes, waterside parks and beaches, and annual events are additional aspects that have Whitefish Bay touted as the kind of community that affluent professionals love.

In addition to our location on Lake Michigan, proximity to downtown Milwaukee, easy access to transportation, and convenient local shopping, residents also describe the strong sense of community, safe environment, excellent schools and local government service and a diverse and attractive housing stock as reasons for making Whitefish Bay their home.

Follow the links below to learn more about our community and visit us on Silver Spring Drive soon to experience exceptional shopping in an impressive community!

Reach Out

Find a Merchant

MerchantBusinessAddressPhoneWeb Link
MerchantBusinessAddressPhoneWeb Link

Local History

Formation of the Village of Whitefish Bay

The children of the earliest settlers of the area—like the Consauls, Markerts, Everts, Rabes and Grams—had to walk several miles to Town of Milwaukee Schools. As the population grew, parents petitioned the Town of Milwaukee Board for a new school closer to the area – but to no avail. George A. Rogers who published a weekly newspaper, The Whitefish Bay Pioneer, began a campaign for a village charter so that a new school district could be established. He received enthusiastic support and after several meetings a decision was made to incorporate the community as a village.

The first step was to prove that the 300-people required by state law lived within the limits of the proposed village. Henry Scheife was given the job of making the official census. was to prove that the 300 people required by state law lived within the proposed limits. Henry Scheife made an initial census, but came up short. The boundaries were extended—hence the jog in the southern boundary of Whitefish Bay. Scheife’s count completed in March 1892, showed 70 houses and 312 people. A petition accompanied by the census was submitted to Judge Johnson who on May 10, 1892 signed the order bringing the village of Whitefish Bay into existence. Officials were elected on June 5th of that year.

One of the first orders of business for the first Village president, Fred Isenring, was to appoint a school committee. The Committee prevailed upon the owners of the triangle now bounded by Idlewild, Fleetwood and Marlborough to donate the tract for a new school house.

While the new school was constructed, Whitefish Bay kids had classes in the Jefferson Park pavilion on the site of the present Henry Clay School until it got too cold for comfort. Then school adjourned to the Scheife grocery store, located where Winkies now stands.

The new school building was completed in late spring and dedicated on June 23, 1893. Mrs. Alice Curtis, the first teacher, received the princely sum of $60 a year (while Nicholas Rix, the janitor, was paid $75).

Photograph believed taken in 1893, of the Fleetwood School—Whitefish Bay’s first school, its faculty, and students.
This residence on East Beaumont was formerly located in what is now Schoolhouse Park and served as the first Whitefish Bay Village Hall.

Some interesting facts about the Village’s early history:

  • Peeved at Whitefish Bay’s secession, the Town of Milwaukee tried to compel village residents to continue to pay the town poll tax for work on the town roads. The village board countered by instructing constables George Rodd and Henry Scheife to arrest and punish any town officer trying to enforce the poll tax.
  • The liquor license fee was set at $500 for three years. The first one was issued to WFB President Fred Isenring who also doubled as the lessee of the Whitefish Bay Resort. Fred got his license at a reduced rate because his bar was open only during the summer.
  • Fred Isenring later became sheriff of Milwaukee County. During his tenure, he was charged with absconding $20,000 (a princely sum for the time), but disappeared before he was arrested—never to be seen again.

After the new school was constructed, the Village Board met in the second-floor assembly room at the school until a building for the first village hall was acquired in 1903.

Henry Clay/Whitefish Bay Middle School

Tragedy hit the Fleetwood Whitefish Bay school in 1918—the building caught fire and quickly was lost. Some say that a flying ember from the near-by rail tracks was responsible—others disputed that source. In any case, the Village had a dilemma. It had to find an almost immediate replacement.

Land was available on the Port Washington and Whitefish Bay Road, now known as Henry Clay Street, on the site of the former Jefferson Park pavilion. Plans were immediately drawn up and construction commenced. It was initially occupied in 1919.

The Henry Clay School was a grade school, although that changed starting in 1930, when Shorewood notified the Village that it would no longer accept students from the Village. Whitefish Bay again had to find an immediate solution. One wing of the Henry Clay school was devoted for Whitefish Bay high school kids. They continued there until the new high school building was available for occupancy in 1932.

An eight-room addition was added in to the Henry Clay School in 1951. It remained largely that way until 1980, when it was closed and converted into a community center.

In the 1980s, the Whitefish Bay school board began investigating the advantages of creating a middle school format and ultimately decided to proceed. The Henry Clay School was converted into a middle school and opened in August 1989. A new gym was added at that time. In 1991 the stage of the old gym was converted into two classrooms and a classroom was added to the basement level.

A 1994 Village referendum to add classrooms and other space to eliminate overcrowding was defeated; consideration is given to moving 8th graders to the high school. The following year the school board revised the expansion plans and hired a public relations firm to assist in passage of a referendum to add classrooms and other space. The referendum passed narrowly (2980 for/2898 against). With the passage of the resolution, the additions proceeded. The school was re-named the Whitefish Bay Middle School.

The community and its residents have worked to create and support a strong school system that has generated great results. At the same time, a number of exemplary private schools have also flourished in the Village.

Why was the school initially named for Henry Clay?

  • The new school was built on the Port Washington and Whitefish Bay Road—which would have been an awkward name for a school. There were other schools named for Washington in the Milwaukee area. As a result, the Village looked for a unique name.
  • Henry Clay lived from 1777 to 1852 and invented the phrase “a self-made man,” which he applied to himself. Born in Lexington, Kentucky, he rose from rags to riches, becoming one of the most powerful and influential politicians of his day.
  • Clay was a state legislator, a senator, Speaker of the House, Secretary of State, a founder of the Whig party and even ran for president. He is perhaps best known as “The Great Compromiser” for his role in designing the Compromise of 1850, which tackled the ever-expanding issue of slavery between the North and South.
  • While Clay had no real connection to Wisconsin, he apparently was a statesman who was well-respected and whom would set ideals for the school.
  • Following the naming of the school, the street’s name was eventually changed to Henry Clay Street.
Henry Clay Middle School built in 1918-19. The photograph was taken about 1930. The school had a number of additions over the years and no longer looks the same, but the underlying original structure is still there. Credit Mimi Bird Historical Collection of the WFB Historical Society

Whitefish Bay Commercial Districts

Lewis Scheife’s grocery store was located on Silver Spring Drive. In this 1892 picture, Henry Scheife is on the wagon and his brother Lewis is standing. The one-story addition served as a school room until the Village’s first school building was constructed. It was also used as a meeting place for Village officials. Henry Scheife was assigned the task of making the official census upon which the incorporation of the Village was based.

As non-farm residential neighborhoods were developed in Whitefish Bay, retail businesses soon followed. In the days before transportation allowed residents to move about easily, shops and services needed to be close at hand to meet the needs of the rapidly growing community. Two distinct shopping districts formed in the Village—one centered on East Silver Spring, and another one on Henry Clay Street. Both had grocery stores, gasoline stations, hardware stores, banks and other commercial enterprises.

Since the first real estate development activity in the Village occurred at the end of the rail line, it is no surprise that the earliest Whitefish Bay businesses also started there. It is believed that the first grocery store to serve the area was that of Lewis Sheife, built in 1892 on land leased from the railroad. It was located approximately where Winkies exists today. The Chicago and Northwestern Railway tracks ran just to the west of the building. Sheife also served as postmaster. The train would stop regularly to drop off and pick up mail bags.

Other retail stores quickly followed. Some continue to serve the community after many generations. Others closed as the nature of retail commerce changed over the years.

Many of the stores on Henry Clay Street have closed and have been replaced by apartment buildings, when the character of the district changed. The Silver Spring shopping district, however, continues to serve the community well with a diverse mixture of retail establishments.

This image, looking east along Silver Spring Drive, must have been taken in the early 1950s, judging from the vehicles pictured. While significantly changed, several buildings can be readily identified which continue to serve area residents.

More Information

More information about the history of Whitefish Bay and its early residents and structures can be found in:

  • Images of Whitefish Bay, Arcadia Publications, Thomas H. Fehring, 2010.
  • Chronicles of Whitefish Bay, WI, The History Press, Thomas H. Fehring, 2013.
  • Historic Whitefish Bay: A Celebration of Architecture and Character, The History Press, Jefferson J. Aikin and Thomas H. Fehring, 2017. Published to help commemorate the Village’s 125th anniversary.

All three books are available for loan or purchase at the Whitefish Bay library. They are also available at local stores and other booksellers.

The Business Improvement District (BID) Board sincerely thanks the Community Development Authority (CDA) and the Village of Whitefish Bay Board and staff for their support and help in making our business district an amazing place to shop, dine and conduct business.