Our Merchants

Shop Local Here!

Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of exceptional products and services unavailable in conventional shopping experiences.

Home to over 100 outstanding businesses, the Merchants of Whitefish Bay (MoWFB) are a critical part of what makes our community wonderful for every season.

Featured Merchant

Swipe Works

Processing Loyalty Since 2007
Featured 05/2021

Katie, Jeff and the Commer family started Swipe Works and have called Whitefish Bay home since opening their doors in 2007. Swipe Works is a financial technology (fintech) company offering credit, gift and loyalty card processing, Point-Of-Sale (POS) systems and solutions for business owners and operators from near and far. We offer a different experience from national conglomerates, banks and other credit card processors because we add a local touch to all we do with transparent open-book pricing, helpful and resolution focused solutions, we care about each and every merchant’s success. We use a hands-on approach, we genuinely care about each merchant’s success and we are at the ready when issues arise.

We offer technology and security that keeps credit card data safe with our Point-of-Sale Systems, chip card compliance, encryption and tokenization along with a suite of services like Gift and Loyalty/Rewards programs, Omni Channel functionality so retailers can track inventory down to the last shoes lace. We offer contactless equipment, on-line ordering, Hosted Payment Pages including a “Pay Now or Donate Now Button” and a robust Gateway and Virtual Terminal. Finally, our main processing network (one of the world’s largest), Fiserv has offices right here is Wisconsin, talk about local!

Feel free to email, call, text, chat or send a smoke signal so we can catch up and figure out how we can help you grow your business while making your life a bit easier.

When it comes to card processing, companies like yours deserve superior quality care, professional know-how, and a strong sense of loyalty. SwipeWorks has it all, including vast industry experience. We’re powered by one of the nation’s premier credit card processing networks. We are constantly tuned into dramatic shifts in the industry. Our online business management tools offer real-time information, and our monthly statements are clear, simple, and easy to digest, all fully disclosed and transparent, open-book fair pricing, all the time.

SwipeWorks offers that good old-fashioned kind of customer service: local and hands-on. Our call centers are open 24/7, 365 days a year, and are powered by real people that care. Between technology, risk, fraud, security and chip card/EMV, there’s a lot in play when you’re processing cards; you need a trusted advisor like SwipeWorks to cover all the bases. Our industry experts provide crafted solutions that meet your company’s unique needs and exceed expectations. Trust us to handle the processing, and you can focus on growing your business.

At SwipeWorks, pricing is an open book. Our clients receive fully-disclosed, fair-margin pricing – normally reserved for only the biggest national chains. When card associations increase interchange, we don’t add extra padding/fluff, we simply pass them through exactly mandated by the card associations. Fees are processed just once a month, in arrears, so you get the working capital of your sales all month long. Our honest pricing carries over to sales and service too, so your business always gets the most for its money.

Three Pieces to The Pricing Puzzle:
1. We pass through what the card associations* mandate (Interchange).
(*Visa/MasterCard, American Express, Discover and others)
2. Cost to communicate/fund deposits into the business account.
3. Fair, fully disclosed margin.


You want your customers to have the best experience, and that means giving them options at the point of sale. Take advantage of leading technology in POS systems to make it fast and easy for customers to checkout and connect with your business in and away from the store. And get all the data insights that help you grow and master your business. All this in a specialized package to reflect your type of business – be it a café, a pub, full-service restaurant, retail shop, appointment-based service, professional services and more.

Whatever your business, B2B & B2C, e-commerce, petroleum, healthcare, grocery, retail, or restaurant, we have an expert standing by, waiting to discuss card processing. Find your own business on our scenario tab on our website at swipeworks.com to find out how we can help. Just fill out the contact us form so we can pinpoint how to best meet your business needs.

Phone: 1-888-794-7311 EXT 0, Locally 1-414-332-1667 EXT 0
Email: info@swipeworks.com

Merchant Directory

Show AllProfessional ServicesHealth & MedicalFinancialDentalFitnessSalonSkin CareSit Down Restaurant/BarRestaurantBarBakeryFast Casual RestaurantInterior DesignSpecialty StoreRug StoreGrocery Store

AMP Wealth Management

AMP Wealth Management

Ananda Citta – Spiritual Care for People and Pets

Arthur Murray Dance Center

Associated Bank

Aster and Ivy

ATI Physical Therapy

Atid Properties

Barden Orthodontics

Bay Ridge Consulting

Bay Shore Tailor

Bayshore Dental

Beyond Full Spectrum

BMO Harris Bank


Breadsmith Franchising

Bruegger’s Bagels

Burn Boot Camp Whitefish Bay

Burr & Temkin

Cantwell Marketing

citrine + sage

City Market Café & Bakehouse

Diane M. Mosnik, Ph.D., Inc.

Doubleberry Interactive

Dr. Edie Beguelin

Dunkin’ Donuts

Elements Massage

Ellenbecker Investment Group

Empower Yoga

Endless Smiles


Equitable Bank

Fitness Together

Flow-Tech Systems

Focus Title LLC

Forefront Dermatology

Fringe Hair

Fringe Interior Design & Home Furnishings

Gallery 505

George Vukmir, DDS

Gerhard’s Kitchen & Bath

Great Clips

Great Frame Up

Hair by Rebecca Christine

Herslof Optical

High Brow Boutique

Home Care Assistance

Honeycomb Salon

Hounds Around Town

Indulge Salon & Skin

Jenna Arntson, Arntson Law Office, LLC

Jessica Jubelirer Design

Jimmy John’s

Jody L. Usow, Attorney at Law, SC

Johnson Bank

Keller Williams Realty

Lance Granholm – High School Tutoring

Leslie Dohr Interior Design

Lisa A. Bangert, Attorney at Law, LLC

Lorraine Pagel, DDS

Lychee Acupuncture

Mark Ratke, Attorney at Law

Mathnasium – The Math Learning Center

Michael S. Winter, Attorney at Law

Milan Laser Hair Removal – Northshore

Milwaukee Jewish Free Loan Association

Moxie Food + Drink


Oriental Massage Oasis

Orley Shabahang

Painting with a Twist

Paramount Counseling Services, LLC

Parkview Pilates

Persian Rug Gallery

PNC Bank

Pure Barre

Real Fit Personal Training

ReFresh Aesthetic Center

Reign Realty

Reiki Energy Healing

Right at Home

Romaines Hair Images

Rustam’s Gallery of Fine Rugs

Salon Rex

Schwanke-Kasten Jewelers

Sendik’s Food Market

Senior Market Sales Inc.


Speech Specialists, LLC / Dawn Wilson, MS,CCC-SLP


Stone Creek Coffee


Sunrise Counseling, LLC

Swipe Works, Inc.

The Bay Restaurant

The Creator Collaborative Studio (formerly Jordipher Creative)

The Law Office of Shannon Corallo, LLC

The Navy Knot

The Reading and Writing Center

Tighe Contracting, Inc.

Trouble & Sons Pizzeria


Wagner Pediatric Dentistry

Werner Law Group

Winkie’s Hallmark & Gifts

Winkie’s Toys and Variety Store

Xersize Fits

Yellow Wood

Your Siesta Wellness Center

The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.
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