Our Merchants

Shop Local Here!

Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of exceptional products and services unavailable in conventional shopping experiences.

Home to over 100 outstanding businesses, the Merchants of Whitefish Bay (MoWFB) are a critical part of what makes our community wonderful for every season.

Featured Merchant

Endless Smiles Gift Boutique & Events

Featured 09/2021

Endless Smiles Gift Boutique and Events opened its doors in June 2021 inside the front end of Enliven Salon & Spa. The owner, Jennifer Gallo had a lifelong dream of opening a gift boutique. While raising four sons with all their sports and school activities she found a love and passion for putting on events and giving back to the community. Now that all her sons are grown, this boutique is the start of her next exciting chapter.

Endless Smiles has a unique interior setup with a beautiful story behind every item she carries. The concept is your ability to make one stop before you are on the way to your favorite people. Grab a card. Pick out a gift. Complimentary gift wrapping and you're out the door. Jennifer takes pride in supporting local and that is why most of her store is designated to local artisans, small-batch, a lot of one-of-a-kind finds, and items not sold on Amazon. Be sure to ask about the organic loose-leaf tea that was created specifically for Endless Smiles.

You will find a large variety of items to choose from such as hand-stitched leather goods, kitchen aprons, hot pads & more. A range of jewelry from sterling silver to beaded and unique. A baby section 0-12 months including amazing organic swaddles & blankets, funny socks, beautiful newborn picture bows and hats. Clothing. A charcuterie section with boards & delightful foods that have been well sought after including true Italian honey, breadsticks, salami, jam, and more. Chocolates to indulge. Amusing candles. Home goods. Clothing and accessories. Journals. Organic loose-leaf teas. A very large array of crystals and stones. Endless Smiles brings in new items weekly.

The Endless Smiles name was created because Jennifer is always smiling and at events, her goal was to make sure everyone was always enjoying. Jennifer has managed over 600 events ranging from personal & corporate luncheons, tradeshows large & small, weddings, birthday & anniversary parties, corporate conferences, and incentive trips. A few of her most recognized events are the Pandora Jewelry National Sales Conference, National Rural Water Association, and the HD Supply/USABlueBook sales conference & tradeshows. Contact below for help with your next event small or large. She will be holding small private events at the boutique as well.

Jennifer is always looking for new local vendors & artisans.

Please email: JenGallo@EndlessSmiles.Shop

Text or call: 262-939-2885 DM Instagram @endlesssmilesboutique

Merchant Directory

Show AllProfessional ServicesHealth & MedicalFinancialDentalFitnessSalonSkin CareSit Down Restaurant/BarRestaurantBarBakeryFast Casual RestaurantInterior DesignSpecialty StoreRug StoreGrocery Store

AJ Painting Contractors

AMP Wealth Management

AMP Wealth Management

Ananda Citta – Spiritual Care for People and Pets

Arthur Murray Dance Center

Associated Bank

Aster and Ivy

ATI Physical Therapy

Atid Properties

Barden Orthodontics

Bay Ridge Consulting

Bay Shore Tailor

Bayshore Dental

Bela Suresh Roongta Studio

Beyond Full Spectrum

BMO Harris Bank


Breadsmith Franchising

Bruegger’s Bagels

Burn Boot Camp Whitefish Bay

Burr & Temkin

Cantwell Marketing

citrine + sage

City Market Café & Bakehouse

Diane M. Mosnik, Ph.D., Inc.

Doubleberry Interactive

Dr. Edie Beguelin

Dunkin’ Donuts

Elements Massage

Ellenbecker Investment Group

Empower Yoga

Endless Smiles Boutique and Events


Equitable Bank

ERA Wellness, LLC

Fitness Together

Flow-Tech Systems

Focus Title LLC

Forefront Dermatology

Fringe Hair

Fringe Interior Design & Home Furnishings

Gallery 505

Gerhard’s Kitchen & Bath

Great Clips

Great Frame Up

Hair by Rebecca Christine

Herslof Optical

High Brow Boutique

Home Care Assistance

Honeycomb Salon

Hounds Around Town

Indulge Salon & Skin

Jenna Arntson, Arntson Law Office, LLC

Jessica Jubelirer Design

Jimmy John’s

Jody L. Usow, Attorney at Law, SC

Johnson Bank

Keller Williams Realty

Lance Granholm – High School Tutoring

Leslie Dohr Interior Design

Lisa A. Bangert, Attorney at Law, LLC

Lorraine Pagel, DDS

Lychee Acupuncture

Mark Ratke, Attorney at Law

Mathnasium – The Math Learning Center

Michael S. Winter, Attorney at Law

Milan Laser Hair Removal – Northshore

Milwaukee Jewish Free Loan Association

Moxie Food + Drink


Oriental Massage Oasis

Orley Shabahang

Painting with a Twist

Paramount Counseling Services, LLC

Parkview Pilates

Persian Rug Gallery

PNC Bank

Pure Barre

Real Fit Personal Training

ReFresh Aesthetic Center

Reign Realty

Reiki Energy Healing

Right at Home

Romaines Hair Images

Rustam’s Gallery of Fine Rugs

Salon Rex

Schwanke-Kasten Jewelers

Sendik’s Food Market

Senior Market Sales Inc.


Speech Specialists, LLC / Dawn Wilson, MS,CCC-SLP


Stone Creek Coffee


Sunrise Counseling, LLC

Swipe Works, Inc.

The Bay Restaurant

The Creator Collaborative Studio (formerly Jordipher Creative)

The Law Office of Shannon Corallo, LLC

The Navy Knot

The Reading and Writing Center

Tighe Contracting, Inc.

Town Bank, N.A.

Trouble & Sons Pizzeria


Wagner Pediatric Dentistry

Werner Law Group

Winkie’s Hallmark & Gifts

Winkie’s Toys and Variety Store

Xersize Fits

Yellow Wood

Your Siesta Wellness Center

The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.
Newsletter Signup