Our Merchants

Shop Local Here!

Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of exceptional products and services unavailable in conventional shopping experiences.

Home to over 100 outstanding businesses, the Merchants of Whitefish Bay (MoWFB) are a critical part of what makes our community wonderful for every season.

Featured Merchant


Featured 04/2021

A friendly salon nestled in the heart of Whitefish Bay – just a hop, skip and a jump from Bayshore Mall, Honeycomb Salon offers customized hair services for men, woman, and children. Always on-trend, their talented staff provides more than just cuts and colors. Honeycomb Stylists are also experienced in balayage, extensions, personalized bridal design and coming this spring, microblading!
Cheane Sartler, owner of Honeycomb says “I love all aspects of the hair industry! I’ve been a stylist for over 17 years and was an instructor for 5 years teaching product knowledge, cutting, coloring and styling. This is not just a job to me, it is my passion. I find education to be very important in this career as well and seek it whenever I can. I’m currently taking microblading classes from one of Milwaukee’s best and can’t wait to share this with my clients soon!”
Along with their top-notch hair services, Honeycomb Salon also offers the latest body-friendly color lines and natural hair-care products. All retail products are beautifully displayed in the clean and comfortable waiting area. In addition to a spacious salon, Honeycomb has a gorgeous outside patio – perfect for those warm summer days.
Whether it’s a cut, color, updo, or highlight – Honeycomb welcomes you with a hug and leaves you with a smile.
To learn more about Honeycomb Salon or to schedule an appointment go to their website
Coming this May, Honeycomb is pleased to welcome the Aesthetic Nurse Practitioners Alyssa Profita and Teresa Lincicum of VI beauty. Their services include cosmetic injectables with Botox/Xeomin, Kybella, Dermal fillers, professional micro-needling, and collagen induction therapy. Medical grade peels and skincare products will also be available. More information can be found on their website www.vibeauty.org

Merchant Directory

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AMP Wealth Management

AMP Wealth Management

Ananda Citta – Spiritual Care for People and Pets

Arthur Murray Dance Center

Associated Bank

Aster and Ivy

ATI Physical Therapy

Atid Properties

Barden Orthodontics

Bay Ridge Consulting

Bay Shore Tailor

Bayshore Dental

Beyond Full Spectrum

BMO Harris Bank


Breadsmith Franchising

Bruegger’s Bagels

Burn Boot Camp Whitefish Bay

Burr & Temkin

Cantwell Marketing

citrine + sage

City Market Café & Bakehouse

Diane M. Mosnik, Ph.D., Inc.

Doubleberry Interactive

Dr. Edie Beguelin

Dunkin’ Donuts

Elements Massage

Ellenbecker Investment Group

Empower Yoga

Endless Smiles


Equitable Bank

Fitness Together

Flow-Tech Systems

Focus Title LLC

Forefront Dermatology

Fringe Hair

Fringe Interior Design & Home Furnishings

Gallery 505

George Vukmir, DDS

Gerhard’s Kitchen & Bath

Great Clips

Great Frame Up

Hair by Rebecca Christine

Herslof Optical

High Brow Boutique

Home Care Assistance

Honeycomb Salon

Hounds Around Town

Indulge Salon & Skin

Jenna Arntson, Arntson Law Office, LLC

Jessica Jubelirer Design

Jimmy John’s

Jody L. Usow, Attorney at Law, SC

Johnson Bank

Keller Williams Realty

Lance Granholm – High School Tutoring

Leslie Dohr Interior Design

Lisa A. Bangert, Attorney at Law, LLC

Lorraine Pagel, DDS

Lychee Acupuncture

Mark Ratke, Attorney at Law

Mathnasium – The Math Learning Center

Michael S. Winter, Attorney at Law

Milan Laser Hair Removal – Northshore

Milwaukee Jewish Free Loan Association

Moxie Food + Drink


Oriental Massage Oasis

Orley Shabahang

Painting with a Twist

Paramount Counseling Services, LLC

Parkview Pilates

Persian Rug Gallery

PNC Bank

Pure Barre

Real Fit Personal Training

ReFresh Aesthetic Center

Reign Realty

Reiki Energy Healing

Right at Home

Romaines Hair Images

Rustam’s Gallery of Fine Rugs

Salon Rex

Schwanke-Kasten Jewelers

Sendik’s Food Market

Senior Market Sales Inc.


Speech Specialists, LLC / Dawn Wilson, MS,CCC-SLP


Stone Creek Coffee


Sunrise Counseling, LLC

Swipe Works, Inc.

The Bay Restaurant

The Creator Collaborative Studio (formerly Jordipher Creative)

The Law Office of Shannon Corallo, LLC

The Navy Knot

The Reading and Writing Center

Tighe Contracting, Inc.

Trouble & Sons Pizzeria


Wagner Pediatric Dentistry

Werner Law Group

Winkie’s Hallmark & Gifts

Winkie’s Toys and Variety Store

Xersize Fits

Yellow Wood

Your Siesta Wellness Center

The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.
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