All Working Together For The Fun Of It!

The Merchants of Whitefish Bay, the Village of Whitefish Bay, and the Whitefish Bay Civic Foundation bring you activities all year long. Here are some of the featured events and happenings available for all to enjoy, Yippee!


Holiday Stroll

Our biggest event. It is always the Friday after Thanksgiving. It starts with businesses offering specials during the day for Black Friday and then ending the night with a Holiday Parade, which includes Santa. Businesses along the street offer hot cider, hot chocolate, activities for families, including free pony rides and train rides for the kids, and Nutcracker Ballet Dancers from the Milwaukee School of Ballet that perform in some storefront windows. Following the parade, there is the Holiday Tree Lighting with the WFBHS Choir singing songs. 

2020 included ‘Ice Sculpture Demonstrations’ and an ‘Ice Sculpture Crawl’ where families could stroll Silver Spring Drive and enjoy over 15 Ice Sculptures from the various merchants!


Bay Day

“Bay Day” is a community spirit happening, the Whitefish Bay Civic Foundation, Merchants of Whitefish Bay, Whitefish Bay Public Education Foundation, and the Village of Whitefish Bay team up for this eco-themed event.  The event this year will take place from Saturday, April 24 to Sunday, May 2. Leading up to the event, information will be shared about resident participation with the goal of a greener Bay, including composting, recycling during the pandemic, medication disposal, and more! Bay Day includes: 
  • Recycle Day: Watch the Village newsletter for ways to support sustainability in our community. Information will be provided about small-group, socially distant, masked, clean-up activities taking place during the week. Note: The traditional recycling drop-off will not take place in 2021.
  • Run the Bay: Lace up your sneakers and enjoy this virtual run/walk race. We encourage you to put the headphones down and enjoy the natural beauty of the Bay, whether it’s solo or with your family. All proceeds go back to the Whitefish Bay Public Education Foundation. Register today at
  • Music Day in the Bay: Local musicians will delight residents and neighbors with a 3-hour, roving concert. Enjoy the music while you #ShopLocal and support one of our great local Merchants of Whitefish Bay. The Merchants welcome all Bay Day participants and their families to shop Silver Spring Drive for some great Bay Day promotions!
Members of all four organizations continue the planning process to make this an impactful, and safe, community event. Watch for information on how you can win valuable prizes from our Merchants!


The Merchants of Whitefish Bay presents First Thursdays of the month…

Sip, Shop & Support Local

Join us on Silver Spring Drive in Whitefish Bay on the first Thursday of the month for our extended hours offer from 5:00 – 7:00 pm (June 3rd, July 1st, August 5th, and September 2nd ).

This is a FREE event, and you’ll be able to sip wine (June and August) or beer (July and September) each month during the first Thursday of June-September 2021. Participating locations will stay open an extra hour while seeing what they have to offer, including promotions for the night, and you can enjoy live music on the street while supporting our local businesses, as this is important now more than ever.

Check-in under the clock to get your wristband and map of participating merchants. A quick, fun night out with friends and supporting local businesses at the same time!

Participating Merchants to date include: Winkies Hallmark & Gifts, Gallery 505/The Great Frame Up, Hounds around Town, Burn Boot Camp, Indulge Salon + Skin, Yellow Wood, Breadsmith, Pure Barre, Ananda Citta, Endless Smiles, Gerhard’s Kitchen & Bath, The Bay, Aster and Ivy, Elements Massage, Painting With a Twist, The Navy Knot, Doterra Essential Oils, Mathnasium, Bela Suresh Roongta Studio, and Refresh Aesthetic Center.

Live Music Lineup

June 3rd: Alyssia Dominguez – With the release of her album, Dance with Me, Alyssia Dominguez is bringing a new flair to country music by infusing a touch of her Hispanic roots. Growing up in a family deeply rooted in traditional Tejano music, Alyssia was always destined to be a musician. Alyssia began performing at local venues at the age of fifteen. Since then, the list of stages where she has performed has grown to include the Wisconsin State Fair, Summerfest, The Gobbler Theater, Turner Hall Ballroom, and many others. Currently performing as a solo artist Alyssia is hoping to change the game in the music scene with her unique style. Find her here.

July 1st: Cosmic Endeavors Collective – Cosmic Endeavors was started by a bunch of guys who love to jam. Beginning with backyard performances, Cosmic Endeavors has now played at a variety of different venues in the styles of straight-ahead swing, Samba, Bossa Nova, Mambo, R&B, funk, and many more. Our goal is to create a vibrant and enjoyable musical experience while also paying our respects to the various different traditions.

August 5th: Evan Christian – Evan is a flamenco guitarist who plays rock/folk/blues and has been playing for years and the recipient of many awards that include: 2020 Best Acoustic Musician, 2011 Best Guitarist, 2011 Best Jazz Artist, 2011 Best Acoustic Musician, 2009 WAMI Guitarist of the Year, 2008 WAMI Guitarist of the Year, 2007 Best Acoustic Musician. Find him here.

September 2nd: The Nightinjails – The Nightinjails are a Milwaukee-based duet – two established female artists, combining acoustic guitar, violin, and vocals. Their setlist pulls from classic rock and grunge icons like Nirvana, U2, Led Zeppelin, and David Bowie, remaking classics into a captivating acoustic live show. The songs and artists are legendary, the Nightinjails do them justice by performing these tunes in a female acoustic style that is impossible not to love. Find them here.

The Whitefish Bay Farmers’ Market

Each Saturday Morning from June 11th, 2021 to October 16th, 2021, starting at 9 am until 1:00 pm, the Farmers’ Market commences on the corner of Silver Spring at Santa Monica, 325 E. Silver Spring Drive (to be exact), in the Aurora Parking lot. It is an open-air market with various vendors who sell fresh and organic produce, meats, breads, flowers, honey, vegan, gluten-free, sweets, coffee, eggs, and more!    A few times a season, we add artists to the mix to sell their goods. There is usually music weekly from 10-12:00.  Entry and music are all free, and it is a great place to meet your friends. Simply UnBeetable!  Shoppers leave the market and stroll down Silver Spring, stopping in at other businesses along the way. For more information contact:

Whitefish Bay Art Fest

Award-winning art festival production company, Amdur Productions, announces the return of the Whitefish Bay Art Fest in Whitefish Bay, Wisconsin. Free reservations encouraged to help spread crowds through the fest weekend. Walkups Welcome! No reservation, no problem! Click Here to Make Free Reservations for the Show!

Hosted by the Merchants of Whitefish Bay, the festival will be held on the closed streets of the bustling downtown district of the city on Silver Spring Drive. Original artworks will be available as artist booths stretch down a beautiful tree-lined intersection near a multitude of popular cafes, boutiques, and salons. Featuring 100 juried artists from across the country, art is available for purchase in a variety of mediums including  paintings, ceramics, fiber, glass, jewelry, sculpture, mixed media, drawings, photography, printmaking, wood, and furniture. The festival will take place Saturday, July 10, and Sunday, July 11, from to 5 pm both days. Admission is FREE, and street parking will be available!

“Due to the popularity of our other Wisconsin art festival, we knew it was time to expand our offerings and create a second family-friendly event for Wisconsin residents to enjoy this summer,” says Amy Amdur, president of Amdur Productions, producer of the Whitefish Bay Art Fest. “The support of the Merchants of Whitefish Bay, along with the exciting atmosphere of downtown Whitefish Bay and its close proximity to both Chicago and Milwaukee made it the ideal location for this art show!”

One-of-a-kind artwork will be on display and available for purchase at a variety of price points. Artists will also be available throughout the weekend to give booth chats and demonstrations in order to grant art-lovers an inside look into their artistic processes! Click here to reserve your time slot for the show!

The 4th of July

The Whitefish Bay Civic Foundation hosts the 4th of July celebration on Silver Spring Drive, and it would not be summer in WFB without the annual Whitefish Bay 4th of July celebration. The parade starts at 11:30 am at the corner of Kent and Silver Spring Dr and heads east to Lake Drive then north to Klode Park. Following the parade, join friends, family, and neighbors at Klode Park for an afternoon of food, kid’s activities, and live music. The fireworks display starts at 9:20 pm.

Remember your chairs and blankets to watch the fireworks.

The Side Walk Sale

The third Friday in July starts with many businesses opening early to bring their goods outdoors, creating a lively environment for shoppers. Sales continue through the day on Saturday, when the closing of Berkeley Blvd adds to the fun. There, the Merchants of Whitefish Bay and Yellow Wood offer an active kids adventure zone with a climbing wall and more. It is a free event for the community to enjoy while shopping on Silver Spring and supporting local merchants!

Sounds of Summer

The Merchants of Whitefish Bay team up with the Whitefish Bay Civic Foundation to host this awesome event. Enjoy the last lazy days of summer at the Sounds of Summer Concert on Silver Spring Drive. Silver Spring is closed from Hollywood Blvd. to Santa Monica Blvd. starting at 11:00 am. Bring your chairs, table cloths, and make it a picnic.


Trick or Treat/Halloween

The last Saturday of October is when Silver Spring turns into a howling good time, with many of the merchants handing out candy to kids and their families from 10:00 am – 12:00 pm. We then encourage you to stop at the Whitefish Bay Civic Foundation’s Great Pumpkin display at School House Park before or after Trick or Treating. Ghouls and goblins fill the street for the annual event (insert extended wolf howl here)!

CAlendar of Events

The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.
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