All Working Together For The Fun Of It!

The Merchants of Whitefish Bay, the Village of Whitefish Bay, and the Whitefish Bay Civic Foundation bring you activities all year long. Here are some of the featured events and happenings available for all to enjoy, Yippee!


Holiday Stroll

Our biggest event of the season is held the Friday after Thanksgiving. It starts with businesses offering specials during the day for Black Friday and then ending the night with a Holiday Parade ending with Santa. Businesses along the street offer hot cider, hot chocolate, activities for families and Nutcracker Ballet Dancers from the Milwaukee School of Ballet that perform in storefront windows. Following the parade, there is the Holiday Tree Lighting with the WFBHS Choir singing carols. 

There are events throughout the holiday season, including the Ice Sculpture Crawl, Meet & Greets and more! Visit our calendar of events for details.


12th Annual Green Day in the Bay

A fun, family-friendly event that promotes environmental awareness, water conservation and sustainable living through how-to clinics, hands on learning, professional exhibits and much more. This year’s event will promote the theme of “Footprints to the Future—Our Conservation Efforts Bring Us Together” with focus on sustainable water use, energy efficiency and impactful local initiatives. After you recycle unwanted items at Recycle Day and Run the Bay, gather at Klode Park and leave only footprints as you stroll through the Eco-Fair.

Calendar of Events


The Merchants of Whitefish Bay presents First Thursdays of the month…

Sip, Shop & Support Local

Join us on Silver Spring Drive in Whitefish Bay on the first Thursday of the month for our extended hours offer from 5:00 – 7:00 pm, (June 2nd, July 7th, August 4th, and September 1st ).

This is a FREE event and you’ll be able to sip wine (June and August) or beer (July and September) each month during the ‘First Thursday’s from June-September 2022. Participating locations will stay open an extra hour so while you peruse their store and see what great promotions they have for the evening while also enjoying live music on the street and supporting our local businesses at the same time.

There are 3 Check-in Spots: Under the Clock in Consaul, Elements Massage (312 E. Silver Spring), and Doterra Essential Oils (619 E. Silver Spring, the old Penzeys space) to get your wristband and map of participating merchants. It can be a quick fun night out with friends while supporting local businesses at the same time, or you extend the evening and make a dinner reservation.

Participating Merchants to date include: Indulge Salon + Skin, Mixed Bag MKE, Winkies Hallmark & Gifts, Aster & Ivy, WFB Pharmacy by Hayat, Burke Candy, Refresh Aesthetic Center, Music Together, Endless Smiles Boutique, Mathnasium, Hounds Around town, Bela Suresh Roongto Studio, Elements Massage, J. McLaughlin, Yellow Wood, Gerhard’s Kitchen & Bath, The Creator Collaborative, Ananda Citta Spiritual Care for People & Pets, Fresh Coast Dance, Burn Boot Camp, Doterra Essential Oils, The Great Frame Up/Gallery 505, The Navy Knot, Enliven Boutique, Fresh Coast Dance and Breadsmith.

Watch for these musicians on Silver Spring in Consaul Commons:

June 2nd – The Creator Collaborative – The Creator Collaborative Studio will be dancing in the streets and hosting fun and games for kids of all ages. Join Creative Director Chris Feiereisen to learn dances from Encanto, Sing 2, and other musical favorites and to play some energetic and lively musical games. Check our schedule board at the event for all the fun!

June 2nd – BD Greer and Matt Schroeder – B.D Greer is a Professional Milwaukee-based R&B, Jazz, and Classic Rock singer who has had the honor of performing all over the world. Having moved here after living in NYC for 21 years she is taking Wisconsin by storm with her powerhouse vocals and smooth style from Janis Joplin to Aretha Franklin.

Matthew Schroeder is a popular Milwaukee-based WAMI nominee (2019 Guitarist of the Year) and award-winning guitarist (2002 Best New Group of the Year). He can be seen with the band, Cerfus Project, and as the smoking, guitar-wielding “Space Ace” with the international touring KISS tribute band STRUTTER.

B.D and Matt are an acoustic duo taking Milwaukee by storm. With their “at ease style” and fun song selections, they are great for any kind of event

July 7th – Lapulele – offers the smooth soothing Pacific sounds that the Hawaiian lap steel guitar expresses incorporating beautiful harmonies and serene sounds of happy bygone days on a mission to spread Love and Peace throughout the Universe through the power of musical serenity.

Specializing in Hawaiian, Jazz, Blues, Western, Folk, and Spiritual styles with the haunting melodies and moving rhythms of a better vanished time.

Check them out here:
Lapulele music: Lapulele – Agnes & Other Assorted Love Songs (
Lapulele Live:

August 4th – Music Together North Shore – Find Miss Kristen from Music Together North Shore who will be performing as the “opening act” that night with her students. Miss Kristen would say that she is on a mission to make the work a better place by making it more musical! Great entertainment for everyone!

August 4th – Cosmic Endeavors Collective – A new jazz band from Milwaukee! Cosmic Endeavors is a group out of southern Wisconsin that anything from jazz standards to funky originals. We like to have fun and make music that is “in the moment” to create a unique playing and listening experience you can find him here:

September 1st – Wildwood Blue – Danielle Wagner and Casey Foeger are two members of the local band Wildwood Blue. They play at various local venues, festivals, and community events. As a duo, Danielle and Casey bring an exciting set influenced by many genres including bluegrass, roots, and folk. They will delight you with soulful vocals, guitar solos, and a powerful acoustic sound. You can find them here:

The Whitefish Bay Farmers’ Market

Each Saturday Morning from June 11th, 2022 to October 15th, 2022, starting at 8:30 am until 12:30 pm, the Farmers’ Market commences on the corner of Silver Spring at Santa Monica, 325 E. Silver Spring Drive (to be exact), in the Aurora Parking lot. It is an open-air market with various vendors who sell fresh and organic produce, meats, breads, flowers, honey, vegan, gluten-free, sweets, coffee, eggs, and more!    A few times a season, we add artists to the mix to sell their goods. There is usually music weekly from 10-12:00.  Entry and music are all free, and it is a great place to meet your friends. Simply UnBeetable!  Shoppers leave the market and stroll down Silver Spring, stopping in at other businesses along the way. For more information contact:

Whitefish Bay Art Fest

Award-winning art festival production company, Amdur Productions, announces the return of the Whitefish Bay Art Fest in Whitefish Bay, Wisconsin. 

Hosted by the Merchants of Whitefish Bay, the festival will be held on the closed streets of the bustling downtown district of the city on Silver Spring Drive. Original artworks will be available as artist booths stretch down a beautiful tree-lined intersection near a multitude of popular cafes, boutiques, and salons. Featuring 100 juried artists from across the country, art is available for purchase in a variety of mediums including  paintings, ceramics, fiber, glass, jewelry, sculpture, mixed media, drawings, photography, printmaking, wood, and furniture. The festival will take place Saturday, July 9, and Sunday, July 10, from 10:00 am to 5:00 pm both days. Admission is FREE, and street parking will be available!

“Due to the popularity of our other Wisconsin art festival, we knew it was time to expand our offerings and create a second family-friendly event for Wisconsin residents to enjoy this summer,” says Amy Amdur, president of Amdur Productions, producer of the Whitefish Bay Art Fest. “The support of the Merchants of Whitefish Bay, along with the exciting atmosphere of downtown Whitefish Bay and its close proximity to both Chicago and Milwaukee made it the ideal location for this art show!”

The 4th of July

The Whitefish Bay Civic Foundation hosts the 4th of July celebration on Silver Spring Drive, and it would not be summer in WFB without the annual Whitefish Bay 4th of July celebration. The parade starts at 11:30 am at the corner of Kent and Silver Spring Dr and heads east to Lake Drive then north to Klode Park. Following the parade, join friends, family, and neighbors at Klode Park for an afternoon of food, kid’s activities, and live music. The fireworks display starts at 9:20 pm.

Remember your chairs and blankets to watch the fireworks.

The Sidewalk Sale

This year’s Sidewalk Sale will be July 15th and 16th. The third Friday in July starts with many businesses opening early to bring their goods outdoors, creating a lively environment for shoppers. Sales continue through the day on Saturday, when the closing of Berkeley Blvd. adds to the fun. There, the Merchants of Whitefish Bay and Yellow Wood offer an active kids adventure zone with a climbing wall and more. It is a free event for the community to enjoy while shopping on Silver Spring and supporting local merchants!

Sounds of Summer

The Merchants of Whitefish Bay team up with the Whitefish Bay Civic Foundation to host this awesome event. Enjoy the last lazy days of summer at the Sounds of Summer Concert on Silver Spring Drive. Silver Spring is closed from Hollywood Blvd. to Santa Monica Blvd. starting at 11:00 am. Bring your chairs, table cloths, and make it a picnic.


Trick or Treat/Halloween

The last Saturday of October is when Silver Spring turns into a howling good time, with many of the merchants handing out candy to kids and their families from 10:00 am – 12:00 pm. We then encourage you to stop at the Whitefish Bay Civic Foundation’s Great Pumpkin display at School House Park before or after Trick or Treating. Ghouls and goblins fill the street for the annual event (insert extended wolf howl here)!