An exceptional place to shop, live, and conduct business!
For Every Season
Whitefish Bay is a contemporary village with the vision of being an inclusive, thriving, and sustainable community along the Lake Michigan shoreline. At the heart of Whitefish Bay is a unique and friendly shopping and entertainment district with shops that provide great customer service and genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of exceptional products and services unavailable in conventional shopping experiences.
The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.