J. McLaughlin

AN AMERICAN ORIGINAL SINCE 1977
J.McLaughlin was founded in 1977 by brothers Jay and Kevin with a mission to create a new American sportswear brand that offers two key components: classic clothes with current relevance and a retail environment with a neighborhood feel.

SUPERIOR DESIGN, NEVER A DULL MOMENT
The J.McLaughlin brand has always been more about style than fashion: straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. It taps into the iconic legacy of true American sportswear. We approach product design with impeccable craftmanship while standout colors and a portfolio of signature prints lend unique touches to every seasonal collection.

LOCAL & LOYAL
The first J.McLaughlin was more than just a clothing shop. It was the kind of place where people lingered with its welcoming, faded paint, cozy chair feel. Today, we have over 140 retail stores in the United States. True to the brothers’ vision, each store is entirely unique, attentively designed to reflect the town’s color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.

DESIGNED IN BROOKLYN
If it was family values that helped launch J.McLaughlin, Kevin and Jay’s success also attests to vision and impeccable timing. Thirty years before Brooklyn’s current renaissance, Jay was buying and renovating old Park Slope brownstones, the proceeds of which financed the birth of the brand. Both New York born and educated, the brothers sensed that their formula for imbuing old school style with fresh relevance would translate into retail triumph.

J. McLaughlin
509 E. Silver Spring Drive
The mission of the Merchants of Whitefish Bay is to champion the Whitefish Bay Business Improvement District as an exceptional place to shop, live, and conduct business – for individuals, families, and visitors.
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