Featured Merchant Archive

The Merchants of Whitefish Bay strive to improve our community and support all of our Merchant members. We aim to highlight the local establishments to increase awareness for everyone in our neighborhood and beyond. 

Aster & Ivy

A Specialized Women's Boutique Located in the Heart of Whitefish Bay
Featured 08/2021

Aster & Ivy is a women's boutique that specializes in clothing, accessories, and home goods that opened in April 2021. The boutique is owned by Midwest native Megan Fritz, and it is her first brick & mortar store. Megan and her husband Augie moved back to Milwaukee a little over a year ago during the height of the pandemic. The pandemic was a blessing in disguise for Megan because she was able to find the perfect spot for her first store in WFB. During Megan's retail career the last 8 years, she was a Store Manager at Anthropologie, Free People, and J.Crew. Managing these stores taught her so much about what it takes to be in retail successfully and she is so happy to be living out her dream of owning her own store.

Aster & Ivy's pieces are hand-picked by Megan herself, and the store offers many different styles for women at an accessible price point. Whether you have a preppy, boho, or classic style, Aster & Ivy has something for everyone. They get in new styles every week, so the store is always looking fresh and new & has tons of pieces to choose from. Aster & Ivy is meant to be an escape from the everyday world; we hope you can come in and forget about whatever you have going on and just enjoy looking at our products while being in our bright+thoughtfully designed space. We offer personal styling services and are always happy to help you pick out outfits for life's biggest moments (and the small ones).

Aster & Ivy offers in store shopping parties that you can book complimentary for bridal events, birthdays, charities, or a fun girl's night out! We will provide the champagne and snacks for your group to enjoy while you shop. If you haven't stopped in yet make sure to come in and say hello! We love getting to know our community + customers. Please never hesitate to bring your furry friends- we love to say hi to them too!