The Merchants of Whitefish Bay strive to improve our community and support all of our Merchant members. We aim to highlight the local establishments to increase awareness for everyone in our neighborhood and beyond.
Our Mission: “We are born to dance. Dancing changes the way we feel and think and boosts our self-esteem. It’s a story older than civilization, one that predates language.” — Dr. Peter Lovatt
After the past year, we all need to move our body, dance, and make a fresh start again.
The Fresh Coast Dance mission is to help dancers become the best versions of themselves on the dance floor and off by discovering and unleashing the gift of movement. In doing so, dancers will increase skill, boost confidence, and elevate mental, emotional, and physical health.
Owner and dance instructor Jess Cigelske has been a competitive and recreational dancer for more than 35 years. Starting in a technique-intensive dance team, she had her first solo at age 6 and has competed in several competitions across the country. She has instructed kids and teens of all ages at multiple dance studios in the greater Milwaukee area. Today, she is a mom of two dancers and is realizing her dream of opening her own studio to serve families in her community. We look forward to meeting you and sharing all that we have to offer!