The Merchants of Whitefish Bay strive to improve our community and support all of our Merchant members. We aim to highlight the local establishments to increase awareness for everyone in our neighborhood and beyond.
When asked how she chooses the jewels to put on display, Darcie Thiet responded, “I look for the things that I think are beautiful.” Thiet Jewelers have been open for 73 years, changing in appearance every few decades, and even once in location, but never in spirit. Erv and Pearl Thiet opened their jewelry store in 1940, and ever since the business has been family owned. Now on it’s third generation, Darcie and her two brothers, Drew and David, run the store. David, the goldsmith, resets stones and repairs jewelry, and Drew is a gemologist who selects only the best stones for their jewelry. Each sibling has their own area of expertise-Darcie calls herself the “jack of all trades” because she does most of the buying and display. It is clear by their unique skills that the Thiet family is perfectly taylored for the jewelry business.
It’s no surprise that the jewelry store has such a loyal and constantly growing client-base. Customers are usually recommended by a neighbor or friend to visit Thiet for a repair or simply because they “want to perk up their day with a new pair of earrings” due to a wide selection of pieces, as well as outstanding customer service. Their St. Christopher's, as well as their second-hand pieces are also in high demand and make amazing gifts. Thiet’s second-hand estate jewelry sets the store apart from others because each piece is “unique, old, and has been well loved.” Darcie stated somewhat dreamily that selling older pieces gives them “a chance to be recycled into a new life.”
Overall, the beautiful stones and great customer service make everyone feel at home as soon as they walk in the door at Thiet Jewelers. Customers who have been loyal to the store for generations, as well as first-time shoppers, are welcomed and encouraged to bring in pieces they find at estate sales, or any bracelet, ring, necklace, earring, or heirloom that needs a bit of sprucing up. If you haven’t had the chance to meet the Thiets or visit their store, you are missing out on a lovely business that sells unique, gorgeous jewelry. In February, the store will be celebrating its 74th anniversary with an anniversary sale for the ages, but Darcie, David, and Drew are always ready to welcome another client to the beautiful tradition that is Thiet Jewelers.
