The Merchants of Whitefish Bay endeavors to provide the maximum exposure possible for our valued sponsors.
The following outlines the minimum expectations:
PRIORITY REGISTRATION: Sponsorship selection open to Silver Spring businesses through Friday, March 7
All event sponsorships are subject to industry exclusivity.
Join us on Silver Spring Drive on select Thursdays June through August for a few extra hours of shopping (and sipping!). Businesses will stay open late and will offer wine (June) and beer/malt beverages (July and August) for you to enjoy. You can expect special promotions and great live music each evening.
2025 Dates: June 19, July 17 and August 21
Presenting Sponsor $3,500
2025 Sponsor:
Includes: Large placement in primary event poster displayed in over 100+ businesses from June through August, social media and website recognition
Hosted by the Merchants of Whitefish Bay, produced by Amdur Productions, the festival is held on the closed streets of Silver Spring Drive. Featuring 100 juried artists from across the country, art is available for purchase in a variety of mediums including paintings, ceramics, fiber, glass, jewelry, sculpture, mixed media, drawings, photography, printmaking, wood, and furniture.
The 2025 festival will take place Saturday, July 12, and Sunday, July 13, from 10 am to 5 pm.
Beer Tent Sponsor $2,000
2025 Sponsor: Town Bank
Includes: Logo on beer tent/bar banners, social media and website recognition
Food Vendors
Gross revenue sharing percentage is 15%, which can be mailed to the address below following the event.
(Checks Payable to)
Merchants of Whitefish Bay
316 E. Silver Spring Drive #216
Whitefish Bay, WI 53217
The longstanding tradition of the Whitefish Bay Sidewalk Sale has grown to a full-on event, featuring great shopping and super deals on distinctive merchandise.
The 2025 Sidewalk Sale is set for Friday, July 25 and Saturday, July 26.
Presenting Sponsor $2,000
2025 Sponsor:
Includes: Large placement in primary event poster displayed in over 100+ businesses from June through July, social media and website recognition
The last Saturday of October is when Silver Spring turns into a howling good time, with Silver Spring merchants handing out candy to kids and their families from 10:00 am – 12:00 pm.
Presenting Sponsor $2,000
2025 Sponsor:
Includes: Large placement in primary event sign displayed in over 100+ businesses in October, social media and website recognition
Our biggest event of the season is held the Friday after Thanksgiving. It starts with businesses offering specials during the day for Black Friday and then ending the night with a Holiday Parade ending with Santa. Businesses along the street offer hot cider, hot chocolate and activities for families. Following the parade, there is the Holiday Tree Lighting with the WFBHS Choir singing carols and Fresh Coast Dancers performing.
Presenting Sponsor $5,250:
2025 Sponsor:
Includes: Logo on holiday stroll postcard distributed to 19,000 Whitefish Bay and North Shore addresses, social media and website recognition, parade participation with banner and premier line-up placement
Christmas Tree Sponsor $4,500
2025 Sponsor: Sendik’s
Includes: Logo on signage in Consaul Commons from the Friday after Thanksgiving through the end of December, speaking role at the Holiday Stroll tree lighting, parade participation
